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In Beauty’s Retail Arms Race, Target And Walmart Push Premiumization
As higher-income shoppers drive a disproportionate share of beauty spending, Target and Walmart are racing to premiumize their assortments by introducing brands designed to deliver prestige cues at mass prices. Target has onboarded over...
Bustling Wellness Clubs Replaced Bars. Now Solitude Makes A Comeback
Of all the chic sauna and contrast therapy destinations that have opened up in Manhattan recently, one stands out from the rest of its cohort: Instead of a large sauna that can fit 100 people at...
Inside Sephora And Ulta Beauty’s Battle For The Next Big Brands
In a cutthroat retail environment where newness is a critical lever to maintain relevance, Sephora and Ulta Beauty are doubling down on their distinct positioning through a wave of brand launches landing on shelves.
Indian Fragrances Step Into The Spotlight
India has a deep fragrance heritage, from producing attar, the distillation of flowers, woods and spices, to supplying prized ingredients like sandalwood, jasmine and patchouli for global perfumery and sustaining centuries of perfume manufacturing. Now, a new...
Beauty’s New Wave Of Science-Backed Brands Brings Fresh Energy To The Derm Channel
Even though Americans’ trust in doctors has fallen, they remain among the most trusted professionals in the country It’s hardly surprising, then, that a new class of science-backed skincare brands that trade on...
Some Beauty Brands Leave TikTok Shop As Its Economics Don’t Add Up
Commanding nearly 20% of the $87 billion social commerce market in the United States in 2025, TikTok Shop has quickly become an essential discovery driver for beauty brands, but some emerging brands are choosing to...
