Inside The Tech Stacks And Teams Powering DTC Beauty Brands’ E-Commerce Websites

It’s pretty tough to be a direct-to-consumer brand today. From establishing differentiation to building awareness, negotiating supplier fees and prioritizing how to allot limited resources, emerging founder-led digitally native brands face consistent challenges....

The Beauty Retail Race For Newness

Between the major retailers in the beauty segment, there’s a fierce arms race raging to secure the hottest beauty brands in the market to appeal to TikTok-obsessed gen Zers and an older cadre of shoppers inspiring the younger...

A New Wave Of Brands Is Shaking Up The Wig, Weave And Extension Segment

When Tiffini Gatlin started synthetic hair extension and wig brand Latched and Hooked in 2016, everyone thought she was crazy. “We were kind of like the stepchild of the industry for decades, and now we are really...

After Big Acquisitions And Strong Sales, What’s Next For Professional Skincare?

At the end of last year, a succession of big beauty deals involving the likes of Supergoop, Sol de Janiero, Beekman 1802 and Chantecaille made headlines. But a relatively under-the-radar category in beauty—professional skincare sold primarily through dermatologists,...

Despite Omicron, Beauty Service Providers Forecast A Major Recovery Ahead

For a beauty services sector on an uphill trajectory prior to Omicron, the highly contagious variant is viewed as a setback, albeit one that brings enormous suffering, on the road to revival. Although rampant, the diminished severity of...

Beauty Brands Were Hot Commodities Last Year. That’s Not Expected To Change This Year.

As Omicron muted celebrations at end of 2021, the beauty market set off plenty of fireworks. It seemed like a new transaction was practically revealed daily as the fourth quarter wrapped up. On the strategic buyer front, Procter...