The Wellness Multiplier: GLP-1s, Aesthetic Procedures And Health Prioritization Accelerate Sales
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The Wellness Multiplier: GLP-1s, Aesthetic Procedures And Health Prioritization Accelerate Sales

Wellness isn’t just influencing beauty, it’s fundamentally realigning it. Consumer signals are clear: wellness has become a top priority, and shoppers are willing to spend on products and services that promise to help them reach their...
Smarter, Subtler, Regenerative: 11 Trends Reshaping Aesthetics In 2026
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Smarter, Subtler, Regenerative: 11 Trends Reshaping Aesthetics In 2026

In 2026, aesthetic procedures are set to become smarter, subtler and more biologically respectful, propelled by progress in regenerative science, surgical precision and longevity-focused care. In 2024, Americans underwent more than 28.5 million...
Indie Beauty E-Tailers Pivot To B2B Models Amid Pressure From Amazon And Emerging Marketplaces
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Indie Beauty E-Tailers Pivot To B2B Models Amid Pressure From Amazon And Emerging Marketplaces

To survive a fiercely competitive and fragmented retail landscape, indie beauty e-tailers are reinventing themselves as B2B distribution partners and teaming up with large retailers through third-party marketplaces to spotlight their brands. ...
The Next “It” Handbag Might Come From A Beauty Brand
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The Next “It” Handbag Might Come From A Beauty Brand

Could the next “it” handbag be from a beauty brand? Beauty brands are convinced the answer is yes. A growing number of them are going beyond the flimsy makeup cases that populate holiday gift sets to introduce functional...
Beauty Shoppers Showed Up On Black Friday/Cyber Monday Despite Economic Jitters
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Beauty Shoppers Showed Up On Black Friday/Cyber Monday Despite Economic Jitters

Consumers’ wallets may be tightening amid high economic anxiety, but they still showed up for beauty in a big way over Black Friday/Cyber Monday as deep discounts and desirable products unlocked strong demand. Indie beauty brands saw double-digit...
Indie Brands Break Into Conglomerate-Dominated Professional Beauty Channel
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Indie Brands Break Into Conglomerate-Dominated Professional Beauty Channel

For every brand that makes it on the shelf of a coveted retailer, there are hundreds vying for its spot, and in a fiercely competitive market, where failure at a retailer can cause permanent damage and...