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NIQ Projects Indie Beauty Will Continue To Eat Into Conglomerate Market Share
The indie beauty insurgency is far from done, according to NielsenIQ. For the 52 weeks ended Jan 25, the consumer intelligence firm estimates the growth rate of indie beauty brands was more than double the growth rate...
5 Beauty Brands Launching At Walmart
Walmart is refreshing its assortment with budding and heritage brands in haircare, home fragrance and personal care. The brand additions come after the nation’s largest retailer named Vinima Shekhar to the role of VP of...
From Face To Scalp: Serums Grow The Hair Growth Category
In the fast-growing hair growth segment, pharmaceuticals and their non-prescription cousins, supplements, have long been go-to remedies for hair loss. Now, brands are increasingly turning to topical scalp solutions to grow their hair growth sales even...
The Hottest Fragrances And Trends At Indie Perfume Shops Across The Country
Even in the age of Amazon and TikTok, where #PerfumeTok has lured billions of views, the vast majority of perfume purchases occur offline. “No matter how convenient online shopping gets, brick-and-mortar really isn’t going away,”...
“We’re Losing Talented People”: As Production Slumps, Hollywood Makeup Artists And Hairstylists Fight For Survival
Over the past five years, Hollywood’s movie and television industry has operated in fits and starts, thanks to COVID shutdowns, strikes by SAG-AFTRA and the Writers Guild of America and most recently wildfires, which halted...
The Humble Deodorant Goes Bougie And Bankable
In 2017, as aluminum-free deodorants were transforming personal care for the pits, Unilever and Procter & Gamble moved to capture customers migrating to more natural options by purchasing Native and Schmidt’s, respectively. Now, the deodorant category is...
