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Emerging Beauty Brands Are Bringing Third-Party Brands To Their Websites To Diversify Revenue
Particularly in a punishing business environment, revenue diversification is the name of the entrepreneurial game—and beauty brands are doing that by looking beyond their own merchandise to sell third-party party products on their websites.
On TikTok Shop, Brands Are Looking To Cash In On TikTok Fame, But They May Get Stuck Battling Fraudsters
TikTok’s silly dance videos have turned into seriously big business. The platform that has 1.7 billion users worldwide—or about a fifth of the total number of people on earth—and the brands riding its algorithm for attention...
The Speed Trap: How Fast Beauty Has Compromised Product Quality
About five years ago, the beauty industry collectively decided it wanted to go fast—very fast. The skincare brand The Inkey List boasted to Women’s Wear Daily that it could bring a product...
How Department Stores Lost Relevancy—And What They’re Doing To Regain It
More than twenty years after American department stores started to decline, the former titans of retail haven’t regained their edge. Strained by slumping sales, debt, mismanagement and shifting consumer sentiment, several legacy department stores...
BIPOC Brand Founders Are Diversifying The Wellness Industry In An Attempt To Address Health Inequities
There’s a growing number of BIPOC founders adding color to an otherwise white wellness industry by launching brands such Mela Vitamins, TryWell, San Wellness, Medicinal Plant Index and SOW Minerals with supplements formulated for underserved consumers. The founders...
Is Everyone A Trichologist Now?
In skincare, dermatologists are superstars. In cosmetics, makeup artists are trailblazers. In haircare, hairstylists are luminaries. And there’s a rising player in the beauty expert pantheon: Trichologists are coming to the fore as hair health has become a...
