9 Key Trends From Adit Live Los Angeles 2022

Our editors paused Zoom calls earlier this month to return to an in-person trade show. While that may not seem to be a huge step, it was for us. Trade shows were the reason our parent company Indie...

How Brands Are Reframing Anti-Cellulite Products And Treatments With Wellness And Body Confidence Messaging

Forthcoming body care brand Babz was born out of desperation. Co-founder Raquel Lopez was in the early stages of dating someone new when he asked her on an impromptu vacation—and she panicked about...

Retail Buyers Highlight Standout Brands And Products From Adit Live Los Angeles 2022

Following a two-year hiatus brought on by the pandemic, Beauty Independent’s parent company Indie Beauty Media Group (IBMG), which produced Indie Beauty Expo (IBE) and BeautyX summits...

Breaking Down Fair Packaging And Labeling Act Basics So Brands Don’t Run Afoul Of The FDA

In the American beauty industry, the responsibility is placed on companies to sell safe beauty products. While beauty brands are largely left to self-regulate–outside of color additives, the law doesn’t require cosmetic...

Interested In Getting Into Cos Bar? Here’s What You Need To Know

Disillusioned by the prevailing department store model with siloed beauty counters, entrepreneur Lily Garfield founded specialty luxury beauty retailer Cos Bar in 1976 to be the complete opposite. “The whole concept with Cos Bar was,...

What Version Of Sex Is Sexual Wellness Selling?

Items such as vibrators and lubricants were historically sold almost exclusively in sex shops, hidden from people who didn’t seek them out. Nowadays, though, the sex products industry is increasingly merging with the wellness industry. Sex toys are...