Can Wellness Finally Win The Physical Retail Game?

Despite past struggles with the category, specialty retailers are committed to making wellness work in-store by onboarding new brands and products at a record pace. Is the category finally ready to thrive IRL? “For...

How Buzzy DTC Fashion Brand Quince Plans To Grow Its Beauty Category

After gaining notoriety on Instagram and TikTok for its high-quality/low-price business model, direct-to-consumer fashion brand Quince now has its sights set on conquering beauty. The company is looking to add new beauty products and brands...

Autopsy Of An Abbreviated Retail Romance: Why Target And Ulta Beauty Split

Confirming Ulta Beauty CEO Kecia Steelman’s revelation in April that Target and Ulta Beauty’s relationship was being paused, the retailers officially announced Thursday they’re splitting up in August next year, ending a high-low...

“We’ll Bring What Real K-Beauty Is”: Olive Young Builds Buzz Ahead Of US Retail Expansion

When it touches down in Los Angeles with its first American store in the spring next year, South Korean retailer Olive Young is eager to open Americans’ eyes—and wallets—to the wide world of K-Beauty possibilities,...

Myavana Co-Founder Starts Online Marketplace Her Beauty Regimen To Be A Launchpad For Indie Brands

Her Beauty Regimen aims to serve as a flexible, founder-friendly alternative to the onerous demands of large retailers. The idea for the new beauty marketplace came to founder Chanel Martin after a conversation with an indie beauty...

New E-Tailer The 2nd Wants To Become The Sephora Of Men’s Skincare

Shopping for men’s skincare just got a little easier. Launched in March, new e-tailer The 2nd features 17 men’s beauty brands across skincare, beard care, hair care, body, cologne and deodorant....