How Fragrance Tastemaker Stéle Sees The Category Evolving

Founded by Matt Belanger and Jake Levy in April 2024, New York retailer Stéle, which has locations in Manhattan and Brooklyn, has quickly become one of the most influential independent perfumeries in the country. It’s built...

Haircare Is Leading Holiday Beauty Sales So Far

The holiday shopping season isn’t over yet, but haircare is emerging as its beauty frontrunner so far. Haircare’s share of total online beauty sales from Nov. 27 through Dec. 1 rose to 29.6% from 26.1%...

Indie Beauty E-Tailers Pivot To B2B Models Amid Pressure From Amazon And Emerging Marketplaces

To survive a fiercely competitive and fragmented retail landscape, indie beauty e-tailers are reinventing themselves as B2B distribution partners and teaming up with large retailers through third-party marketplaces to spotlight their brands. ...

Beauty Shoppers Showed Up On Black Friday/Cyber Monday Despite Economic Jitters

Consumers’ wallets may be tightening amid high economic anxiety, but they still showed up for beauty in a big way over Black Friday/Cyber Monday as deep discounts and desirable products unlocked strong demand. Indie beauty brands saw double-digit...

Target Looks To Shoppers’ Love Of Lip Products To Power Holiday Beauty Sales

Target is betting that the industry’s lip boom still has room to run, rolling out dozens of new lip products for the holiday season in a bid to boost sluggish...

Guys Are Confused About Skincare. A 19-Year-Old Launched Kleonne To Make It Simpler.

Kleonne aims to demystify skincare for confused dudes looking to build routines through careful curation, educational content and a straightforward user experience.  Launched on Sept. 23, the new British e-tailer offers...