11 Beauty Brands Launching At Bluemercury

Bluemercury is doubling down on fragrance and clinical skincare with a bevy of brand launches. “Our focus is on efficacy,” says Maly Bernstein, CEO of the Macy’s-owned beauty specialty chain. “In a world where people are...

“Confidence In The Chaos”: Bluemercury CEO Maly Bernstein Focuses On Core Strengths Amid Economic Uncertainty

“This is our moment,” says Maly Bernstein, CEO of Macy’s Inc.-owned Bluemercury. “This is our time to create confidence through sticking to our core strengths. The personalized service with the focus on product efficacy in the comfort...

Sephora’s Spring Savings Event Sales Decline As Competitive And Economic Pressures Mount

Feverish beauty industry competition and consumer unease are among several factors contributing to sales during Sephora’s spring Savings Event sliding from last year.  Data from market research firm YipitData shows...

New Shop Period Nirvana Reimagines Retailing Menstrual Care Merchandise

With an extensive selection of menstrual care products, from discs to organic tampons, and staff on hand for education without a hint of embarrassment, Period Nirvana, a new 700-square...

Walmart Launches Women’s Intimate Health Assortment In Over 1,000 Locations

Big-box retailer Walmart has unveiled a women’s intimate health section in over 1,000 doors, roughly a fifth of its total door count in the United States, and its website.  The section features supplements, intimate...

Countering DEI Retrenchment, Macy’s And AMP Beauty Partner To Spotlight Brands From Underrepresented Founders

While some retailers are scaling back their commitments to diversity, equity and inclusion, Macy’s is making a move in the other direction by partnering with online commerce and insights platform AMP Beauty to spotlight emerging beauty brands...