Anthropologie Escalates Its Commitment To Wellness With New Section In Palo Alto

Anthropologie isn’t entering wellness with a whimper. The Urban Outfitters Inc.-owned lifestyle retailer is headed full throttle into the category with a new area at its Palo Alto store containing more than 100 brands and 500 products. Also...

Retailer Be Pure Beauty Isn’t Sticking To One Store For Long

Be Pure Beauty has a bold vision for growth. A year after opening in Chapel Hill, N.C., the natural beauty retailer has a second location on its radar in Charlotte and many more planned for the years to...

Credo Is Glowing Up With Ingestible Products And Growing Up With New Brand Messaging

Credo is taking care of customers’ internal health along with its own. The natural beauty retailer has jumped into the ingestible beauty category with the introduction of The Nue Co., The Beauty Chef and

Merz Apothecary Is A 142-Year-Old Startup On A High Growth Trajectory

Chicago’s Merz Apothecary is looking pretty good for its age — or any age, for that matter. The 142-year-old omnichannel retailer boasts two thriving brick-and-mortar locations, a booming website and one of the oldest Amazon storefronts...

Lullabies In Bottles And Bags: Goodnight Darling Co. Develops Products To Foster Good Sleep

Goodnight Darling Co. is cozying up to retailers, particularly West Elm, where it’s launched at stores in Fairfax, Va., and the Logan Circle neighborhood of Washington, D.C. Founded by insomnia sufferer Aycee Brown, the all-things-slumber brand lulls customers to...

At West Elm And Credo, Soapply Spreads The Message Of Proper Handwashing To Combat Disease

Soapply wants customers to reconsider the stuff on their sinks. The social impact-driven brand that’s entered Credo, West Elm and Feed invests up to $10 in water sanitation and hygiene programs for every 8-oz. bottle of its...