Retailers
New Shop Period Nirvana Reimagines Retailing Menstrual Care Merchandise
With an extensive selection of menstrual care products, from discs to organic tampons, and staff on hand for education without a hint of embarrassment, Period Nirvana, a new 700-square...
Walmart Launches Women’s Intimate Health Assortment In Over 1,000 Locations
Big-box retailer Walmart has unveiled a women’s intimate health section in over 1,000 doors, roughly a fifth of its total door count in the United States, and its website. The section features supplements, intimate...
Countering DEI Retrenchment, Macy’s And AMP Beauty Partner To Spotlight Brands From Underrepresented Founders
While some retailers are scaling back their commitments to diversity, equity and inclusion, Macy’s is making a move in the other direction by partnering with online commerce and insights platform AMP Beauty to spotlight emerging beauty brands...
Focused On Bigger Issues, Ulta Beauty And Target Step Back From Shop-In-Shop Expansion
As Ulta Beauty and Target face consumer caution, the slowing momentum of beauty industry growth, tariff impacts, fierce competition and more, the decision to pause further expansion of...
Estée Lauder’s Aggressive Tactics Drive Up Amazon’s Beauty Advertising Rates, According To Envision Horizons Report
Estée Lauder Cos. Inc.’s Amazon presence, which started last year after prolonged reluctance to join the e-commerce giant’s assortment, has skyrocketed advertising rates in the beauty category on it, according to a new report from Amazon growth agency...
ShopMy’s Playbook For Transforming Content Creators Into Salespeople For Beauty Brands
ShopMy was literally and figuratively crowned influencer monetization royalty Monday when Meghan Markle launched a page on its platform with 25 high-low beauty picks, including RMS Beauty’s Luminizer, CND Shellac’s Satin Slippers, Saie’s Glowy Super Gel,...
