Ellie Bianca’s Three-Year Journey To Launching At Its Dream Retail Partner

Evelyne Nyairo’s first trip to the Canadian Health Food Association’s trade show three years ago was an eye opener. “I sat there with my one oil and all the retailers walked by,” recalls Nyairo, who was hoping the...

Pushing The Menstruation Conversation Forward, Target Launches Menstrual Cups From Stylish Period-Care Brand Saalt

Saalt has scored a big win for the mainstreaming of menstrual cups by launching at Target. The sustainable period-care brand is rolling out across the big-box chain’s 1,850 stores with its small and regular individual menstrual cups,...

Ingestible Brand Golde’s Inclusive Approach To Wellness Is Coming To Sephora

Golde is broadening the definition of wellness at Sephora. In an ingestible field at the beauty specialty retailer that includes WelleCo and The Beauty Chef, the brand comes in at the lower end of the...

In The Absence Of Sephora In The U.K., Boots Is Experimenting With An Open-Sell Beauty Concept

Last month, Sebastian James, CEO of Boots, informed the audience at a Retail Week conference that the Queen of England’s favorite lipstick is the Boots No 7 shade Gay Geranium. Despite the Queen’s endorsement, the nearly...

Can Kourtney Kardashian’s New Lifestyle Website Poosh Push Sales Of Indie Beauty Brands?

When the first Goop newsletter was sent to 10,377 subscribers in September 2008, not even Gwyneth Paltrow could have imagined its banana-nut muffin and turkey ragu recipes were the seeds of a company that’s matured to a $250...

How The Honey Pot Company Went From Selling In A Single Whole Foods To Launching At Walmart Nationwide

Feminine-care insurgents are conquering store shelves across the country. Following Queen V’s launch at Walmart, The Honey Pot Company has entered nearly 1,930 of the world’s largest retailer’s locations. Walmart joins a retail roster for The...