Latina-Led Honey Baby Naturals, Which Has Gone Into Walmart, Target And More, Is Breaking Down Barriers At Mass Retail

Honey Baby Naturals is pushing family-focused hair and body care to the fore at mass retailers. The rising brand has rolled out to 1,200-plus doors, including around 200 at Walmart, 100 at Rite Aid, 300 at CVS...

The Better Skin Co. Betters Its Retail Reach With A Nationwide Launch At Ulta Beauty

Fourteen years ago, Natalya Rachkova moved to the United States from Uzbekistan. Now, her brand The Better Skin Co. is moving across the U.S. into Ulta Beauty stores with a recipe rooted in the old country. “I came...

Hero Cosmetics’ Mighty Patch Is Fighting Pimples And Winning Over Retail Partners

The latest accessory that’s all the rage has nothing to do with jewelry, handbags or shoes. It’s acne stickers from Hero Cosmetics. The rising brand’s Mighty Patch zit remedy entered Anthropologie in January, and is set to...

Oral Care Brand Popwhite Pops Onto Television Screens With Its QVC Debut

Popwhite will be proving the power of purple on QVC starting today. The oral hygiene brand is launching on the television shopping channel with a $29 set of two 4-oz. toothpastes. Peroxide-free Popwhite is based around the...

Mandust Is Out To Naturally Address Sweaty Parts In More Parts Of The World

Mandust isn’t settling. The body powder specialist is expanding across its home country Canada, where it recently entered The Truth Beauty Company, and setting its sights on the U.S. The good news for the talc-free alternative...

Lena Rose Retail Buyers Reveal First-Impression Product Favorites From IBE Dallas

Indie Beauty Expo returned to Dallas last week for a sophomore trade show in the city that featured more than 70 emerging brands. Retail buyers from the likes of Whole Foods, Neiman Marcus, Forty Five Ten, Ricky’s...