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How Buzzy DTC Fashion Brand Quince Plans To Grow Its Beauty Category
After gaining notoriety on Instagram and TikTok for its high-quality/low-price business model, direct-to-consumer fashion brand Quince now has its sights set on conquering beauty. The company is looking to add new beauty products and brands...
Why “Main Character Energy” Is The Beauty Trend Of The Summer At Revolve
Rhode will make its brick-and-mortar debut in retail at Sephora in the fall, but the beauty specialty chain isn’t its first retail partnership. Hailey Bieber’s $1 billion baby has partnered with Revolve by showing...
“Confidence In The Chaos”: Bluemercury CEO Maly Bernstein Focuses On Core Strengths Amid Economic Uncertainty
“This is our moment,” says Maly Bernstein, CEO of Macy’s Inc.-owned Bluemercury. “This is our time to create confidence through sticking to our core strengths. The personalized service with the focus on product efficacy in the comfort...
ShopMy’s Playbook For Transforming Content Creators Into Salespeople For Beauty Brands
ShopMy was literally and figuratively crowned influencer monetization royalty Monday when Meghan Markle launched a page on its platform with 25 high-low beauty picks, including RMS Beauty’s Luminizer, CND Shellac’s Satin Slippers, Saie’s Glowy Super Gel,...
Cos Bar’s Back-To-Basics Strategies For Navigating Slowing Luxury Beauty Spending
Luxury beauty retailer Cos Bar is caught in the crosshairs of slowing luxury spending and beauty industry growth. Credit card transaction data from Citi provided to The Wall Street Journal...
How Amazon Is Changing Beauty Retail As We’ve Known It
After a 2024 in which several large beauty brands in the Estée Lauder portfolio gave in to the urge to join the Amazon ranks, the e-commerce giant is looking to lock in the top spot...
