In the series premiere, four beauty journalists engage in a media-focused webinar that delves into the coronavirus pandemic’s impacts on the beauty industry. They discuss changes in beauty consumer behavior and how the content they now produce is seen through the lens of COVID-19. At the publications they work for, the crisis is commanding most of the coverage and reader attention, and is a long-term factor. The editors predict severe financial pain that could last anywhere from three to 24 months and suggest ways indie beauty brands can gain advantages by shoring up their e-commerce logistics.
Editor In Chief,
Senior Beauty Editor,
Business Of Fashion, Vox.com
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Beneath the Surface What Beauty Business Editors Really Want To Hear From Brands Right Now In the best of times, Cheryl Wischhover, a contributing reporter at The Goods by Vox and beauty writer for Business of Fashion, cast a skeptical eye on public relations pitches to weed out ones not ringing true. In the worst of times, her skepticism has morphed into ire. “It... READ THE FULL ARTICLE →