Beauty’s New Lifestyle Brands

While some brands are burrowing into niches, there is a growing trend of brands preferring to take a more expansive view—selling an overall beauty philosophy by offering everything from serums and moisturizers to tinctures or merch. Join Nader Naeymi-Rad and three brand founders who are blurring segment lines to discuss the pros and cons of building a lifestyle brand and why consumers really want more from their go-to beauty brands.