Beauty’s New Lifestyle Brands

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Roundtable — episode 74

While some brands are burrowing into niches, there is a growing trend of brands preferring to take a more expansive view—selling an overall beauty philosophy by offering everything from serums and moisturizers to tinctures or merch. Join Nader Naeymi-Rad and three brand founders who are blurring segment lines to discuss the pros and cons of building a lifestyle brand and why consumers really want more from their go-to beauty brands.


  • Nader Naeymi-Rad



  • Malaika Jones

    Founder & CEO,
    Brown Girl Jane
  • Jules Miller

    Founder & CEO,
    The Nue Co.
  • Olamide Olowe

    Founder & CEO,