Marketing Mavericks

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Roundtable — episode 63

Whether a beauty brand is centered on direct-to-consumer distribution or committed to wholesale, it takes money to make money. But in a year of unprecedented challenges brands have had to navigate spending cash efficiently and effectively. Join Nader Naeymi-Rad and three top CMO’s— Eos Product’s Soyoung Kang, Beekman 1802’s Brad Farrell and True Botanicals’ Rebecca Boston Sobel—as they discuss driving overall brand strategy and planning, and detail top marketing & e-commerce priorities.

Hosts

  • Nader Naeymi-Rad

    Co-founder,
    IBMG

Panelists

  • Rebecca Boston Sobel

    CMO,
    True Botanicals
  • Brad Farrell

    CMO,
    Beekman 1802
  • Soyoung Kang

    CMO,
    Eos Products