Prestige Haircare

With rising sales and a flurry of deals—in just the last two months Unilever announced its majority acquisition of Nutrafol, Wella purchased Briogeo and Helen of Troy snapped up Curlsmith—haircare is a hotbed of activity.  NPD’s Larissa Jensen attributes prestige haircare’s sales growth to strong innovation in the category. Join Nader Naeymi-Rad and three brand founders in the space as they dissect how the segment has changed post-Covid, why funding is flowing into haircare now and how their brands are scaling.