More Than 200 Asian American- And Asian-Owned Beauty Brands And Retailers To Support Now And Forever

In three shootings at Atlanta-area spas last week, eight people senselessly lost their lives, including six women of Asian descent. In the wake of the horrific tragedy and the rise of anti-Asian hate crimes in the United States, we want to express our outrage at the mistreatment of our fellow humans suffering from repugnant prejudice and pay our respects to the victims of the shootings, who were valued members of the beauty industry and American community. Their loss is a devastating loss to us all. May their memory instigate us to create a better tomorrow.

We launched Beauty Independent to provide information to help indie beauty brands as they fight to gain traction in a beauty market dominated by big conglomerates, often against long odds. BIPOC entrepreneurs are at the heart of the indie beauty segment, and we are dedicated to amplifying their voices, including the voices of AAPI founders.

In this moment of shared grief, several Asian American-founded brands are being spotlighted. We welcome that spotlight and are trying to do our small part to ensure the breadth of incredible businesses led by Asians and Asian Americans is recognized with the list below of over 200 brands, retailers, spas and more. While we recognize these businesses, we also realize that local Asian-owned stores, bodegas, restaurants and grocers need support. If you’re shopping for beauty products or just grabbing a quick bite to eat, we hope you’ll check them out.

Gua Sha, Jade Rollers & Traditional Chinese Medicine Tools

Free Flow Botanicals

Lanshin

Luminae Wellness

Headspa EN

Métange

Mount Lai

Nefeli

Sacheu Beauty

Yang Face

Yina

001 Skincare

Skincare & Body Care

Aavrani

Acaderma

Aenons

Aethera Beauty

Aim HI Every Day

Akar Skin

Allies of Skin

Anokha

Asutra

Athar’a Pure

Avatara

Avya Skincare

Banila Co

Beauteani

Beigic

Belfiore Herbal

Bel’Océane

Bloomeffects

Bonblissity

Booni Doon

Caire Beauty

Cecilia Wong Skincare

Chemist Confessions

ChokChok Skin

Cocokind

Common Heir

Dear Self Skincare

Dehiya Beauty

Dew Mighty

EADEM

EiR NYC

Essential Body Couture Skincare

Evenprime

Fan Love Beauty

Farsáli

Forest Rhapsody Skincare

Fountain of Purity

Free + True

Fresh Chemistry

Haruharu

Hero Cosmetics

Honey Belle

House of M Beauty

Humanist Beauty

Ghost Democracy

Glowoasis

Glow Recipe

Good Light

Graffiti Collective

Kana Skincare

Karuna

Knours

Krave Beauty

La Luer

Lapcos

Lhamour

Love, Indus

Maelove

Moonlit Skincare

Muihood

Naturium

Osco

Parallel Health

Peach Slices

Pili Ani

Prim Botanicals

Proven

PSA Skin

Purearth

Pure Aura Beauty

Purigenex

Purlisse

Private Practice by Dr. Koo

Pure Alchemy Beauty

Puriface

Ranavat

Re:p Beauty

Sahajan

Sahasra Beauty

Savor Beauty

Selfmade

Sélia & Co.

Shaffali

Siam Seas

Sigi Skin

Sioris

Skin Inc.

Skinveda

Skinworx

Snowfox Skincare

Soma Ayurvedic

Soon Skincare

Strange Bird

Sudtana

Sunmoon

Superegg

Supernal

Sweet Chef Skincare

Taïla Skincare

Then I Met You

The Things We Do

Three Ships

U Beauty

Venn

Visha Skincare

Vo Beauty

We are Wild

Yellow Beauty

Yina

YÜLI Skincare

Color Cosmetics 

Ada Lip Beauty

CLE Cosmetics

CTZN Cosmetics

Em Cosmetics

HAN Skincare Cosmetics

Joah Beauty

Journ

Kimchi Beauty

Kimiko

Kulfi

Live Tinted

Manna Kadar Beauty

Mora Cosmetics

M2U NYC

One/Size

Orcé Cosmetics

Patrick Ta

Ready Set Jet

Rella Beauty

Rude Cosmetics

Stellar Beauty

Sunnies Face

Tower 28

True + Luscious

Wander Beauty

Vasanti Cosmetics

Vesca Beauty

Multi-Category

Asmi Glow Boldly

Blume

Elvis+Elvin

Henné Organics

HollyHoux

La Luer

Luci Skin

Miss A

Nazarr

100% Pure

Pink Moon

Sway

Unearth Malee

Supplements

Apothékary

Droplet

Elix Healing

Embody

Golde

Pure Essentials

Qi Alchemy

The Inside Outside

The Qi

Wylde One

Oral Care

Bao Tea

Cocofloss

Beauty Tools & Accessories

Cadence

Clean Circle

Droplette

Hakuhodo

Nion Beauty

Lashes

Aki Lashes

Doe Lashes

Glamnetic

House of Lashes

Superficial By Sophia

The Lash Curls

Velour Lashes

Haircare

Cria

Fable & Mane

Hello Klean

MO MI

Raincry

Shaz & Kiks

SH-RD

Nail, Hand & Foot Care

Anise

Dashing Diva

Emilie Heathe

Jinsoon

LeChat Nails

NCLA Beauty

Orosa Beauty

Ph7

Snocca Nails

Sundays

Veque

Voesh

Candles & Fragrance

Boheme Fragrances

Boy Smells

Ellis Brooklyn

Nette NYC

Skylar

Soohyang

Intimate Care, Period Care, Pregnancy & Baby

Awkward Essentials

Bubbsi

Champ

Crave

EmBeba

Evereden

Fur

Lady Suite

Rael

Retailers & E-tailers

Beautytap

Blendily 

Cosme Hunt

Glowie Co

Heyday

K Banana 

MBX

Ohlolly

Peach & Lily

Perfumarie

Soko Glam

6BabeBeauty

Traditional Chinese Medicine, Acupuncture, Ayurvedic Destinations, Spas & Salons

Anita B Spa 

Base Coat Nail Salon 

Cecilia Wong 

Hedera Spa 

Juhi Ash Center 

King West Chiropractic 

Luminae Acupuncture 

Mist Beauty by Nachi 

Nefeli Spa 

Paige Yang Acupuncture 

Queenie Nguyen Nails