In three shootings at Atlanta-area spas last week, eight people senselessly lost their lives, including six women of Asian descent. In the wake of the horrific tragedy and the rise of anti-Asian hate crimes in the United States, we want to express our outrage at the mistreatment of our fellow humans suffering from repugnant prejudice and pay our respects to the victims of the shootings, who were valued members of the beauty industry and American community. Their loss is a devastating loss to us all. May their memory instigate us to create a better tomorrow.
We launched Beauty Independent to provide information to help indie beauty brands as they fight to gain traction in a beauty market dominated by big conglomerates, often against long odds. BIPOC entrepreneurs are at the heart of the indie beauty segment, and we are dedicated to amplifying their voices, including the voices of AAPI founders.
In this moment of shared grief, several Asian American-founded brands are being spotlighted. We welcome that spotlight and are trying to do our small part to ensure the breadth of incredible businesses led by Asians and Asian Americans is recognized with the list below of over 200 brands, retailers, spas and more. While we recognize these businesses, we also realize that local Asian-owned stores, bodegas, restaurants and grocers need support. If you’re shopping for beauty products or just grabbing a quick bite to eat, we hope you’ll check them out.
Gua Sha, Jade Rollers & Traditional Chinese Medicine Tools
Free Flow Botanicals
Lanshin
Luminae Wellness
Headspa EN
Métange
Mount Lai
Nefeli
Sacheu Beauty
Yang Face
Yina
001 Skincare
Skincare & Body Care
Aavrani
Acaderma
Aenons
Aethera Beauty
Aim HI Every Day
Akar Skin
Allies of Skin
Anokha
Asutra
Athar’a Pure
Avatara
Avya Skincare
Banila Co
Beauteani
Beigic
Belfiore Herbal
Bel’Océane
Bloomeffects
Bonblissity
Booni Doon
Caire Beauty
Cecilia Wong Skincare
Chemist Confessions
ChokChok Skin
Cocokind
Common Heir
Dear Self Skincare
Dehiya Beauty
Dew Mighty
EADEM
EiR NYC
Essential Body Couture Skincare
Evenprime
Fan Love Beauty
Farsáli
Forest Rhapsody Skincare
Fountain of Purity
Free + True
Fresh Chemistry
Haruharu
Hero Cosmetics
Honey Belle
House of M Beauty
Humanist Beauty
Ghost Democracy
Glowoasis
Glow Recipe
Good Light
Graffiti Collective
Kana Skincare
Karuna
Knours
Krave Beauty
La Luer
Lapcos
Lhamour
Love, Indus
Maelove
Moonlit Skincare
Muihood
Naturium
Osco
Parallel Health
Peach Slices
Pili Ani
Prim Botanicals
Proven
PSA Skin
Purearth
Pure Aura Beauty
Purigenex
Purlisse
Private Practice by Dr. Koo
Pure Alchemy Beauty
Puriface
Ranavat
Re:p Beauty
Sahajan
Sahasra Beauty
Savor Beauty
Selfmade
Sélia & Co.
Shaffali
Siam Seas
Sigi Skin
Sioris
Skin Inc.
Skinveda
Skinworx
Snowfox Skincare
Soma Ayurvedic
Soon Skincare
Strange Bird
Sudtana
Sunmoon
Superegg
Supernal
Sweet Chef Skincare
Taïla Skincare
Then I Met You
The Things We Do
Three Ships
U Beauty
Venn
Visha Skincare
Vo Beauty
We are Wild
Yellow Beauty
Yina
YÜLI Skincare
Color Cosmetics
Ada Lip Beauty
CLE Cosmetics
CTZN Cosmetics
DIBS Beauty
Em Cosmetics
HAN Skincare Cosmetics
Joah Beauty
Journ
Kimchi Beauty
Kimiko
Kulfi
Live Tinted
Manna Kadar Beauty
Mora Cosmetics
M2U NYC
One/Size
Orcé Cosmetics
Patrick Ta
Ready Set Jet
Rella Beauty
Rude Cosmetics
Stellar Beauty
Sunnies Face
Tower 28
True + Luscious
Wander Beauty
Vasanti Cosmetics
Vesca Beauty
Multi-Category
Asmi Glow Boldly
Blume
Elvis+Elvin
Henné Organics
HollyHoux
La Luer
Luci Skin
Miss A
Nazarr
100% Pure
Pink Moon
Sway
Unearth Malee
Supplements
Apothékary
Droplet
Elix Healing
Embody
Golde
Pure Essentials
Qi Alchemy
The Inside Outside
The Qi
Wylde One
Oral Care
Bao Tea
Cocofloss
Beauty Tools & Accessories
Cadence
Clean Circle
Droplette
Hakuhodo
Nion Beauty
Lashes
Aki Lashes
Doe Lashes
Glamnetic
House of Lashes
Superficial By Sophia
The Lash Curls
Velour Lashes
Haircare
Cria
Fable & Mane
Hello Klean
MO MI
Raincry
Shaz & Kiks
SH-RD
Nail, Hand & Foot Care
Anise
Dashing Diva
Emilie Heathe
Jinsoon
LeChat Nails
NCLA Beauty
Orosa Beauty
Ph7
Snocca Nails
Sundays
Veque
Voesh
Candles & Fragrance
Boheme Fragrances
Boy Smells
Ellis Brooklyn
Nette NYC
Skylar
Soohyang
Intimate Care, Period Care, Pregnancy & Baby
Awkward Essentials
Bubbsi
Champ
Crave
EmBeba
Evereden
Fur
Lady Suite
Rael
Retailers & E-tailers
Beautytap
Blendily
Cosme Hunt
Glowie Co
Heyday
K Banana
MBX
Ohlolly
Peach & Lily
Perfumarie
Soko Glam
6BabeBeauty
Traditional Chinese Medicine, Acupuncture, Ayurvedic Destinations, Spas & Salons
Anita B Spa
Base Coat Nail Salon
Cecilia Wong
Hedera Spa
Juhi Ash Center
King West Chiropractic
Luminae Acupuncture
Mist Beauty by Nachi
Nefeli Spa
Paige Yang Acupuncture
Queenie Nguyen Nails
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