After The Atlanta Shootings, Fears Over Safety Rise At Asian American-Owned Spas And Salons

In the wake of shootings that killed eight people in the Atlanta area last month, including six of Asian descent, the places where the victims worked—Gold Spa, Young’s Asian Massage and Aromatherapy Spa—have been splashed across the news....

More Than 200 Asian American- And Asian-Owned Beauty Brands And Retailers To Support Now And Forever

In three shootings at Atlanta-area spas last week, eight people senselessly lost their lives, including six women of Asian descent. In the wake of the horrific tragedy and the rise of anti-Asian hate crimes in the...

Asian American Beauty Brand Founders On The Ethics Of Selling Gua Sha

In its Instagram Stories last week, beauty industry watchdog Estée Laundry highlighted claims that skincare brand Wabi-Sabi Botanicals hasn’t been crediting the origins of its name—it comes from the Japanese concept of accepting imperfection that’s grounded...

For New Brand Naturally Azelia, Great Hair Starts With A Healthy Scalp

Tara Bickerstaff always knew she’d end up in the beauty world. As a high school student, she got her first taste of entrepreneurialism from the comfort of her mom’s kitchen, where she spent her free time making money...

What The Beauty Industry Should Do To Fight Anti-Asian Racism

Since the start of the pandemic, violence against Asian Americans has been on the rise. In San Francisco, there’s been a recent wave of racist assaults targeting elders in the Asian American community that’s caused injury and...

Small-Batch Botanical Skincare Line Linné Is Ready To Bloom

Jenna Levine began tinkering with recipes and sharing the resulting concoctions with her family at an age when most kids are learning to read. Following the instructions of “The Herbal Home Spa” by Greta Breedlove, one...

Influencer Nia Imani’s New Clean Brand Imania Beauty Takes A Scalp-First Approach To Haircare

For years, natural haircare influencer Nia Imani collaborated with brands such as Mielle Organics, The Mane Choice and Shea Moisture on activations and content, but, after amassing more than 100,000 subscribers on YouTube, she decided it was...