Masami Powers Premium Clean Haircare Products With Nutrient-Packed Japanese Seaweed

After more than a quarter century as an advertising executive at companies such as McCann Erickson, BBDO, Ogilvy & Mather and J. Walter Thompson, it takes a lot to impress Lynn Power. But when James Hammett, a longtime...

New Skincare Brand Hyper Skin Hyper-Targets Hyperpigmentation Starting With A Supercharged Vitamin C Serum

When Desiree Verdejo owned Harlem beauty boutique Vivrant Beauty from 2015 to 2018, she was surrounded by hundreds of skincare products. Despite having them at her disposal, she couldn’t find a formula that adequately addressed the hormonal pimples...

Cosmetic Chemist Ginger King Pays Homage To Renowned Business Figures With New Brand FanLoveBeauty

During a FUBU event last March at Century21 in New York, cosmetic chemist Ginger King, a superfan of the clothing label’s founder Daymond John from “Shark Tank,” spotted John applying lip balm. She took the opportunity to tell...

Eye-Catching CBD Specialist Shea Brand Catches On At Retailers Across The Country

Cannabis beauty brand Shea Brand didn’t launch with CBD. The inclusion of the cannabinoid came after co-founder Austin Katz, a former medical cannabis grower, viewed the power of the ingredient firsthand. Stricken with Parkinson’s, his uncle suffered...

Circular Brand Cyan Skincare Wants To Reduce Beauty’s Environmental Footprint With Elevated Essentials

New clean brand Cyan Skincare aims to minimize waste from sourcing to customers’ doorsteps. Named for the color of the ocean, the brand is launching with two products, Pacific Moisturizer and Atlantic Serum, that reference oceans to...

“Solve A Problem That Other Products Are Not Solving”: Play Pits Offers Natural Deodorants For Kids

Shuttling her son Kameron between basketball camp and football practice, mother of three Chantel Powell noticed a stench emanating from his body. “You smell like a grown man,” she declared. With Kameron just 6 years old at the...

Four New Ingestible Beauty And Wellness Brands To Keep An Eye On

In 2014, Sephora took a chance on Hum Nutrition and ushered in a wave of beauty supplements. Already big in Asia, the presumption was that the inside-out approach would sweep Americans increasingly interested in wellness. That presumption fueled...