How Alleven’s Body Makeup Became A Celebrity Favorite

When Celia Forner, a former model who worked with Dolce & Gabbana, Chanel, Fendi, Carolina Herrera, Versace and Christian Dior, was on shoots in the 1990s, she thought transfer-resistant body makeup that appeared like real skin upon application would be a...

Neuroscientist Natalie King Brings Science To Textured Haircare With New Brand Florae Beauty

In September, Natalie King, a neuroscientist who’s worked at major healthcare companies and holds a Ph.D. from University of Illinois Chicago, launched Florae Beauty with textured haircare products that can be tailored for people needing extra help...

How Founder Chantel Powell Kept Play Pits Afloat After A Fire Destroyed Its Inventory And Equipment

On Sept. 13, Chantel Powell, founder and CEO of Play Pits, got a call at 2:30 a.m. informing her that her deodorant brand’s warehouse was on fire. Powell’s husband Keeyon Powell overheard the call and didn’t have...

After The Atlanta Shootings, Fears Over Safety Rise At Asian American-Owned Spas And Salons

In the wake of shootings that killed eight people in the Atlanta area last month, including six of Asian descent, the places where the victims worked—Gold Spa, Young’s Asian Massage and Aromatherapy Spa—have been splashed across the news....

More Than 200 Asian American- And Asian-Owned Beauty Brands And Retailers To Support Now And Forever

In three shootings at Atlanta-area spas last week, eight people senselessly lost their lives, including six women of Asian descent. In the wake of the horrific tragedy and the rise of anti-Asian hate crimes in the...

Asian American Beauty Brand Founders On The Ethics Of Selling Gua Sha

In its Instagram Stories last week, beauty industry watchdog Estée Laundry highlighted claims that skincare brand Wabi-Sabi Botanicals hasn’t been crediting the origins of its name—it comes from the Japanese concept of accepting imperfection that’s grounded...

For New Brand Naturally Azelia, Great Hair Starts With A Healthy Scalp

Tara Bickerstaff always knew she’d end up in the beauty world. As a high school student, she got her first taste of entrepreneurialism from the comfort of her mom’s kitchen, where she spent her free time making money...