Sahara Rose Receives A Makeover To Inspire Moms To Prioritize Self-Care
Since its launch in 2017, Sahara Rose has encouraged women to make their skincare routines rare moments of decadent me-time. Now, it’s clearly communicating to them about that purpose. The skincare brand has stepped up its website, packaging and messaging to convey that it provides a captivating staycation in a bottle. The improvements ...
New Brand Bold & Bare’s Streamlined Skincare Simplifies Busy Women’s Beauty Routines
Iana Bertini doesn’t believe women should have to commit to an eight or 10-step skincare routine to be confident in their skin. That’s why her new multifunctional skincare brand Bold & Bare formulates its products to address various skin concerns and types. The brand’s objective is that, by sticking to its multitasking products, ...
New Makeup Brand Nazarr Is Making Sure South Asians Aren’t Left Out Of The Beauty Conversation
For all the talk of diversity in the beauty industry, many groups remain underrepresented. South Asians are one such group. While there are more than 5 million people of South Asian descent in the United States and close to $2 billion worldwide, mainstream makeup products and marketing speaking to their needs are ...
No Passport Required: Beauty Industry Vets Create Travel-Inspired Nomad Cosmetics To Transport Consumers Around The World Via Palette
Beauty industry veterans and married couple Felicia and Antti Rintanen have traveled to more than 70 countries. They developed the makeup brand Nomad Cosmetics as a reminder of where they’ve been and to transport customers to places they may never go. “Nomad is [about] seeing beauty from around the world and creating makeup ...
No Sibling Rivalry Here: Two Sisters Join Forces To Create Clean Skincare Brand Corson Beauty
For sister duo Marilyn Corson and Bridget Ford (née Corson), creating clean skincare is a family affair. The apples don’t fall from the tree in the Corson clan. Ford’s and Corson’s mom set a holistic example for the siblings when they were growing up in pastoral Minnesota. “Our mom ...
CBD Today, Something Else Tomorrow: New Brand Bevara Is Driven To Keep Up With The Changing Skincare Market
Bevara Skin Care is named for the Swedish word for “preserve,” but preserving the status quo isn’t its MO. Founder Christian Ferm is dedicated to constantly refining the new brand, which is launching with a clay mask, moisturizer, cleanser and eye serum priced from $40 and $115, to keep up with the changing ...
Sweat, Skincare And Sales: FRÉ Gets Active With Products For Fitness Enthusiasts
Getting healthy shouldn’t come at the expense of good skin. That’s the philosophy of FRÉ Skincare, a Tel Aviv, Israel-based direct-to-consumer brand that distinguishes itself in an oversaturated beauty market by focusing on the needs of fitness enthusiasts. Started in 2016 after co-founders Michael Azoulay and Mickael Bensadoun spotted a jogger running ...