Veil Cosmetics Unveils Campaign With (Gasp!) Women Over 40 And Expands Distribution Globally
In an era in which the beauty industry has focused on inclusivity, a fortysomething in makeup advertising remains a rare sight. But Veil Cosmetics has put two in its latest campaign, plus a thirtysomething in an unusual trifecta of spokesmodels that illustrates beauty doesn’t disappear when women are old enough to understand gen ...
How Indie Beauty Companies Are Coping With Hurricane Dorian And Supporting Affected Communities
Hurricane Dorian hit the Bahamas and the Florida coast over Labor Day weekend, unleashing devastating destruction in its path. It’s claimed at least 20 lives and left thousands of homes in ruin in the Bahamas, which has suffered the brunt of the hurricane’s fury. With Dorian’s path is now squarely aimed at the ...
Kasey Collier and Kelly Evick-Parker Have Turned Soap Maker Biggs & Featherbelle Into A Successful Sister Act
If a beauty brand was a comforting family home-cooked meal, it would be Biggs & Featherbelle, a skincare and body care range owned by tight-knit sisters Kasey Collier and Kelly Evick-Parker. “Our mission is to be able to create a clean, simple, everyday product that everybody can use and is available at an ...
Cloud CBD Is High-Heel Shoes Wearers’ Pain-Relieving Solemate
A red-carpet jaunt shouldn’t result in seriously sore feet—and neither should a sashay down an office hallway. Founded by marketing and business strategist Faye Postma, new brand Cloud CBD has a solution to the stubborn problem of uncomfortable high-heel shoes. Its hero product Kushon, a liquid-to-powder pain-relief roll-on with 100 milligrams of broad-spectrum ...
Bra In A Box Is Making Pasties Convenient And Comfortable To Grow Their Popularity Beyond Proms And Parties
Product ideas often come from life’s stubborn annoyances. Such is the case with Bra In A Box, the brand behind a patent-pending silicone box that holds nipple covers for easy storage invented by mother-daughter duo Penelope Przekop and Phoebe Horak. The nipple covers called Nipco consist of a thin layer of plastic filled ...
From The Doctor’s Office To The Department Store: Skincare Brand Dermatologist’s Choice Premieres At The Market @ Macy’s With A New Look
When dermatologist Richard Bottiglione developed the brand Dermatologist’s Choice nearly 40 years ago, he sought to deliver doctor-worthy skincare results to his patients without forcing them to make inconvenient and sometimes costly trips to his office. In the decades since its launch, the brand kept delivering on its promise of skincare results, but ...
Sahara Rose Receives A Makeover To Inspire Moms To Prioritize Self-Care
Since its launch in 2017, Sahara Rose has encouraged women to make their skincare routines rare moments of decadent me-time. Now, it’s clearly communicating to them about that purpose. The skincare brand has stepped up its website, packaging and messaging to convey that it provides a captivating staycation in a bottle. The improvements ...