How The Pandemic Changed Beauty Brands’ Amazon Strategies

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 21 brand founders and executives: Did you change your Amazon strategy during the pandemic?

Mora Cosmetics Is Out To Prove Halal Beauty Isn’t A Niche Business

Back in the 1990s, native New Yorker Minara El-Rahman was a frequent patron of The Halal Guys on 53rd Street and 6th Avenue in Manhattan. In the decades since, she’s watched it burgeon into a national franchise with...

How Beauty Brands End Retail Relationships Without Burning Bridges

In this edition of Beauty Independent’s ongoing series posing questions relevant to beauty entrepreneurs, we ask 13 brand founders and executives: What do you do when you want to pull out of a retailer?

In 2020, Programs To Support BIPOC Brands Proliferated. What Should Be Done Now?

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 36 brand founders and executives: Following Black Lives Matter protests in 2020, retailers and brands such as Credo and Tower 28...

Are Beauty Brands Getting The ROI They Want From Digital Advertising?

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 26 brand founders and executives: What digital advertising have you tried, and have you gotten the return on investment you expected from it?

Money Issues: Indie Beauty Entrepreneurs Discuss The Pros And Cons Of External Funding

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 27 brand founders and executives: Do you have outside investment or plans to secure it?

Beauty Entrepreneurs And Executives On The Power Of Email To Push Sales

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 21 founders and executives: What’s your approach to email marketing, and how has it helped advance your business?