Alice Mroczkowski

Influencers On What Makes A Beauty Brand Appealing To Work With
In this edition of Beauty Independent’s ongoing series posing questions relevant to beauty entrepreneurs, we ask 17 influencers: What draws you to work with brands, and what deal breakers turn you off from working with them?

How Indie Beauty Brand Founders Cultivate Influencer Relationships
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 29 founders and executives: What have your experiences working with influencers been like?

How Indie Beauty Brands Practice Inclusivity
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 17 brand founders and executives: What is your brand’s approach to inclusivity?

These Beauty Industry Buzzwords Will Be Huge This Year
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 23 brand founders and executives: What marketing terms big in 2019 should be left behind, and what do you predict will be the...

Sustainable Beauty Gifts Are Proving Popular For Holiday Shopping
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 16 founders and executives: What holiday-related products are you selling? What do your products say about consumers’ holiday shopping preferences this year?

How Indie Beauty Brands Protect Their Customers’ Information
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 18 founders and executives: How do you ensure your customers’ information is protected from hackers?

How Indie Beauty Brands Are Using Video To Maximize Their Marketing Reach
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 12 founders and executives: Do you use video to market your brand?