Alice Mroczkowski
DTC Versus Wholesale: Where Beauty Brands Are Really Selling
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 25 brand founders and executives: What percentage of your business is direct versus wholesale? Is that the breakdown you want?
When Does Beauty Product Seeding Actually Bear Fruit?
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 18 founders and executives: How have you changed your approach to seeding product to influencers, makeup artists, hairstylists and other recognizable people to...
What Beauty Brands Think Of Shifts In Retail Business Models
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 14 retailer and brand founders and executives: Many retailers are moving away from traditional wholesale business models to consignment, revenue-share and other arrangements...
The Tricky (And Costly) Question Of Whether To Handle PR And Marketing In-House Or Outsource
In this edition of Beauty Independent’s ongoing series posing questions relevant to beauty entrepreneurs, we ask 36 brand founders and executives: How do you market and advertise your products? Do you work with a public relations agency or...
Beauty Entrepreneurs And Executives Share Advice From Women Who Inspire Them
To mark International Women’s Day, we asked 49 brand founders and executives to identify women who are an inspiration to them and answer the following question: What great advice did they impart to you?
Founders And Executives Share How Often Their Beauty Brands Launch Products
In this edition of Beauty Independent’s ongoing series posing questions relevant to beauty entrepreneurs, we ask 19 brands founders and executives: How often do you launch new products, and what are the reasons for the product release cadence?
How Beauty Brands Handle International Shipping And Customer Service
In this edition of Beauty Independent’s ongoing series posing questions relevant to beauty entrepreneurs, we ask 24 brand founders and executives: How do you find the best international shipping rates and dependable delivery worldwide, and handle customer service...
