Alice Mroczkowski

What It’s Really Like To Pitch Retailers As A Black Beauty Entrepreneur
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 20 founders: As a Black brand owner, what’s it been like for you to pitch retailers, and how do you think they could...

Beauty Brand Founders Discuss The Tricky Task Of Asking Friends And Family For Money
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask a dozen brand founders and executives: Have you raised a friends and family round? If so, what key strategies helped you raise the...

The Hello Cup’s #PeopleWithPeriods Campaign Broadens The Period Care Conversation
The Hello Cup wants everybody who menstruates, regardless of how they identify, to feel represented in the period care category. To raise the bar for inclusivity, the brand is showcasing nonbinary activist and...

Indie Beauty Brand Founders Talk Trademarking And The Costs Involved
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 14 beauty brand founders and executives: What have you trademarked, and how much did trademarking it cost you?

The Top Three Questions Beauty Brand Founders Ask Formulators
In this edition of Beauty Independent’s ongoing series exploring topics relevant to beauty entrepreneurs, we ask 20 brand founders and executives: What three questions did you ask formulators that were particularly helpful in guiding your decisions about them?

What It’s Like For Indie Beauty Brand Founders To Work With Their Fathers
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 11 founders and executives: How has your father inspired your brand, and what’s it been like working with him?

What Beauty Retailers Say About The Pledge To Dedicate 15% Of Shelf Space To Black-Owned Brands
On May 29, Aurora James, the designer behind Brooklyn-based accessories label Brother Vellies, called upon retailers to dedicate 15% of their shelf space to Black-owned brands. “Female founders and Black people who are the founders of...