Amanda West Reade

Don’t call Arjun Sudhir an influencer. He doesn’t believe in the term. The Melbourne-based blogger behind “Just Ask Arjun” is serious about sussing skincare products, not flashing his face on Instagram and amassing the most followers. Instead, Sudhir...

Get super excited because this article is going to be ah-maz-ing. We are kicking it off with the enthusiasm of its subject, Ailish Lucas, a London-based beauty influencer who takes the health and wellness of her fans seriously, but...

Celebrity makeup artist Sheri Stroh has a multidimensional relationship with clean beauty. She packs green cosmetics brands into her kit and wields their products to create looks that don’t mask women’s natural assets. “I always love to concentrate...

Laura Ehlers is head of a unique class of instructor-influencers. Not only does she review products and share her routines, the blogger behind Laura’s Natural Life educates the clean beauty curious on greenwashing and being a conscious consumer. Ehlers...

Janny Organically, a rising influencer who describes herself as an ambassador for healthy habits and organic living, isn’t afraid of tough diplomacy. She’s called out natural beauty brands for greenwashing ingredients, tackled complicated parenting issues like co-sleeping and...

Organic Beauty Lover Andrea Lee started out like many natural beauty influencers: as a consumer on a mission to change. She had no idea that her switch to clean products, search for beauty treasures, zest for travel...

One to two days a week, This Organic Girl, Lisa Fennessy, works as an interpreter for the deaf. On the other days, she interprets natural products for women who’ve been steeped in the language and marketing of conventional...