Claire McCormack

Inertia, a South Korean startup founded by scientists from the Korea Advanced Institute of Science and Technology, is applying new technology to a category whose core absorbent materials have changed little in decades: disposable period...

Fresh off a comprehensive overhaul that expanded its presence in foot and body care, Onyx Professional will launch in more than 800 Ulta Beauty doors next month, marking a major step in the brand’s repositioning...

Over 15 years since it helped pioneer the clean beauty movement, Indie Lee is embarking on its next chapter with an accessibly priced diffusion line launching exclusively in retail at Whole Foods Market. 

As founders go, there are few as prescient as The Nue Co.’s Jules Miller. She started her wellness-cum-beauty brand with supplements nearly a decade ago, way before “inside-out beauty” was an established subcategory. She also anticipated...

While sexual wellness brands continue to struggle at prestige beauty retail, body care is booming. Vira is melding the two to succeed. Launched last week, the Ayurvedic brand that describes its focus as “sensual wellness” is starting...

With mass-market beauty growth outpacing prestige beauty, ESW Beauty is making moves to become a bigger force in the channel, where consumers are increasingly adding beauty products to baskets of everyday staples. Known...