Claire McCormack
Maesa Pushes Back On Excessive Wellness Culture With Party Of You Launch At Target And Ulta Beauty
Maesa’s retail march is picking up speed, with its newest brand, Party of You, rolling out nationwide at Target and Ulta Beauty. The launch of Party of You, which the incubator describes as a “counter-wellness” brand responding to...
These New Brands Want Body Care To Shed Its Commodity Reputation For Good
Body care is moving past its reputation for being stuck in commodity territory, with brands continuing to push the category toward specialized, premium products rivaling those for the face. According to Daash Intelligence, prestige body care...
Beauty And Wellness Brands Mobilize Support For Minnesota And Condemn ICE Enforcement
After relative silence since President Donald Trump was elected for a second term, beauty and wellness brands are speaking out against federal immigration enforcement practices in Minneapolis following the fatal shootings of two residents, mobilizing donations, organizing employee...
Gut Health Startup Good Bacteria Raises $3.2M To Grow Probiotic Supplement Business
Good Bacteria has raised $3.2 million in seed funding to support marketing, product development and growth initiatives as it scales its probiotic supplement business. The round included consumer-focused venture firms
Liberty Leans On Curation As It Expands Wellness For Curious, Affluent Shoppers
Liberty is the latest retailer to deepen its push into wellness as health and wellbeing increasingly function as markers of modern luxury and growth drivers for retail. Long regarded for its forward-leaning merchandising and...
As Other Retailers Retreat, Ulta Beauty Doubles Down On Wellness With In-Store Boutiques
As other retailers walk away from wellness, Ulta Beauty is giving the category a more prominent, dedicated space and visual identity inside stores with Wellness by Ulta Beauty shop-in-shop boutiques. Housing 58 brands, the...
Target Accelerates Wellness Strategy As Retailers Jockey For Position In The Category
In a fierce retail battle for wellness consumers, Target is casting a wide net, aiming to reach everyone from the curious neophyte to the committed biohacker with a sweeping expansion across food, supplements, beauty, baby and...
