Claire McCormack

Veíse Beauty Grabs Shelf Space At Lord & Taylor, T.J. Maxx And Marshalls
Veíse Beauty is establishing a firm grip on department store and off-price shelves nationwide with launches at Lord & Taylor last month, and T.J. Maxx and Marshalls this month. The Asheville, N.C.-based producer of small-batch,...

The Spirit Of Holiday Markets: Customer Relationships, Ethical Standards And Sales
‘Tis the season for holiday markets and pop-up events galore. Whether its OM For The Holidays in Cleveland, Unique L.A., SF Made and Women X Made in San Francisco or Lightfoot Market and Union Square Holiday Market in...

The Skinny Confidential Has Blogged About Beauty Secrets Every Day For Seven Straight Years
Lauryn Evarts of The Skinny Confidential doesn’t care if you think she’s annoying and high-strung. Plenty of people don’t. In fact, her raunchy sense of humor, positivity and helpful tips and tricks have attracted over 600,000...

Beauty Independent Publisher Nader Naeymi-Rad Has Big Plans For The Future
With 90 days now under our belt, Beauty Independent decided to engage in some self-reflection. The beauty business publication is the brainchild of Indie Beauty Expo (IBE) co-founder Nader Naeymi-Rad. As he...

Independent Beauty Brand Champion Rachel Brown Is Just Getting Started
Rachel Brown loves a good story. In just 90 days, the editor in chief of Beauty Independent has created an online content destination known in the entrepreneurial community for candidly chronicling the successes and...

ForceBrands’ Alaina Bavelas Wants To Help You Hire The Very Best
Thriving beauty startups face distinct challenges when growing their small workforces. On top of finding a skilled candidate that can do a job well, entrepreneurs must identify someone that’s aligned with their companies’ values and seamlessly...

The Duo Behind Elysian Cosmetics Wants To Create Beatific Beauty Products For Boys And Girls
Michael Putman and David Rodrigues are makeup artists on a mission. They launched Elysian Cosmetics in 2016 to bring next generation cosmetics to their clients — and themselves. “The Elysian client is a working professional who doesn’t...