Claire McCormack

Functional Mushroom Brands Say Meta Is Barring Their Accounts And Instagram Shop Participation
Mushroom-infused beauty and wellness brands report that Instagram, Facebook and Threads parent company Meta is removing their accounts, content and access to shopping features. Confronting advertising and verbiage constraints, social media has been a perennially hostile environment for...

Serving Hot Takes, Pushing Boundaries And More: Beauty And Wellness Brands Get On Threads
The beauty industry loves a good dupe, and over the last 24-plus hours, beauty brands, retailers, founders, influencers, editors and more have flocked to Threads, the Meta-made Twitter dupe. They’re not alone. According to...

Podcast Good For U(?) Sunsets, But Not Before Imparting Conscious Consumerism Wisdom
In its year and a half run, the podcast Good For U(?) examined beauty and wellness consumption critically. However, its criticism came with a healthy dose of compassion as its hosts Michelle Pellizzon,...

Six Sexy Wellness Launches For Summer Fun
Crushing humidity aside, summer is widely considered the sexiest season. Perhaps it’s the (literal, not figurative) extra vitamin D we get this time of year that provides an energy boost—or at least slays lingering seasonal affective...

Meet Miami’s Favorite CBD Brand, Vital Tonics
Growing up, Natalie Bustamante was told repeatedly by doctors that cannabis was a dangerous drug while writing her prescriptions for omeprazole, Lyrica, Ambien and a litany of other pharmaceuticals to help her deal with chronic health...

At-Home Hormone Test Maker Oova Raises $10.3M In Series A Funding
Women’s hormone health and fertility company Oova has raised $10.3 million in series A funding. The series A round was led by Biomilq backer Spero Ventures, with participation from the firms US Fertility,...

Hormone Health Trailblazer Alisa Vitti’s Flo Living Rebrands On Its Tenth Anniversary
When nutritionist, author and Flo Living founder Alisa Vitti went on “The Dr. Oz Show” in 2013, she became the first human to talk about menstrual blood colors and what they mean on national television....