Claire McCormack
Shen Beauty Closes Brick-And-Mortar Store, Pivots To Online-Only
Another blow to the niche beauty retail space this week: Beloved beauty and wellness retailer and service provider Shen Beauty has shuttered its Cobble Hill, Brooklyn store-cum-spa, pivoting to an online-only model effective...
Maëlys Makes A Big Splash With $5M Campaign To Promote Body Serums
Body care brand Maëlys has embarked on its most ambitious product launch yet, a collection of six body serums, and its most ambitious campaign yet to get people chatting about and buying them. The $5...
Lady Suite, An Early Mover In The Intimate Skincare Space, Is Closing
Lady Suite, an early mover in the intimate skincare segment, is closing. A confluence of external factors led to founder Therese Clark’s difficult decision to shutter the 5-year-old brand, including the changed landscape...
Drag Racing Accident Destroys Clean Cosmetics Brand Au Naturale’s Office And Production Facility
A drag racing accident has destroyed clean cosmetics brand Au Naturale’s 4,000-square-foot office and production facility in Green Bay, Wis. The accident occurred on July 23 when the driver of a minivan going...
TikTok-Favorite Small-Batch Perfume Brand Ffern Has A Limited Client Ledger—And 20,000 People Waiting To Get On It
Timed with the summer and winter solstices and spring and fall equinoxes, Ffern sends seasonal perfumes to a limited group of clients on what it calls its ledger. The number of people on the ledger is a...
Functional Mushroom Brands Say Meta Is Barring Their Accounts And Instagram Shop Participation
Mushroom-infused beauty and wellness brands report that Instagram, Facebook and Threads parent company Meta is removing their accounts, content and access to shopping features. Confronting advertising and verbiage constraints, social media has been a perennially hostile environment for...
