Claire McCormack
Sommer Ray’s Wellness Brand Imaraïs Beauty Launches Nationwide At Target
Influencer Sommer Ray’s wellness gummy brand Imaraïs Beauty has hit a major distribution milestone, a nationwide rollout at Target. Doubling its total retail door count to about 4,000, the 4-year-old brand is...
5 Product Picks From The Wild Wild West Of TikTok Wellness
After a momentary pause, TikTok is back along with its regular stream of advertising for TikTok Shop, which has been a haven for fringe wellness products. The social commerce platform is an especially...
New Skincare Brand Erly Is Giving Sephora Kids An Alternative To Drunk Elephant
Erly is aimed at gen Z consumers, but don’t expect any bubble letter logos or cutesy anthropomorphic mascots. From moms Hallie McDonald, a dermatologist, and Jamie Chandlee, co-founder of online fashion,...
Black Beauty Brand Founders Urge Shoppers Not To Boycott Target Amid DEI Rollback
In 2021, Target, the big-box chain based in Minneapolis, where George Floyd was murdered the year before, committed to investing more than $2 billion in Black-owned businesses, including adding 500 Black-owned brands to its shelves...
The Business Of Beauty In The Time Of Trump 2.0
Chronicling the inauguration party thrown by Bari Weiss’s online newspaper The Free Press for her popular Substack Feed Me, Emily Sundberg reported there were “big white smiles,” “incredible tans,” “women with...
What Emerging Beauty Brands Need To Know About Jumping On Chinese Social Media App RedNote
After the Supreme Court heard hours of oral arguments against and in support of the TikTok ban on Friday, the mood on the wildly popular social media platform turned fatalist, but content creators didn’t lose their sense of...
6 Intimate Care Products To Discover At BITE LA 2025
At BITE LA, a forthcoming beauty exhibition...
