Phlur Finds Financial Father Figure In TSG Consumer As Fragrance Dealmaking Picks Up

Capitalizing on the fragrance category’s momentum and gen Z consumers’ scent obsession, The Center is selling Phlur to private equity firm TSG Consumer in a deal that will test the durability of the...

9 Countries In 90 Days: Flower Shop’s Cirque Du Soleil Fragrance Goes Global Through Niche Retail

When Flower Shop partnered with Cirque du Soleil on the circus producer’s first-ever fragrance, $195 L’eau de Parfum, it launched the luxury gourmand last year in direct-to-consumer distribution on a

The Lipstick Lesbians Are Shuttering Fempower Beauty—And Looking Ahead

The Lipstick Lesbians are closing their six-year-old lip product brand Fempower Beauty.  The popular married content creators—Alexis Androulakis, a makeup artist and product developer, and Christina Basias Androulakis, a digital strategist...

Why Eye (Area) Care Is Everywhere

Eye creams have been a staple of beauty routines practically as long as there’s been beauty routines, but what about a balm formulated for delicate eyelids and lashes? A heated tool targeted to relieve dry, tired...

Tanning Club Goes For Bronze With Retro Beach-Loving Vibes

When Will Anderson, a former beverage sales broker and co-founder of VINA Apple Cider Vinegar, was doing his regular retail rounds, he stopped in at now defunct Fry’s Market in his hometown of Newport Beach, Calif.,...

The Wow Factors Behind L’Oréal’s Estimated $1B Color Wow Buy

The billion-dollar(ish) beauty brand deal spree continues. On Monday, L’Oréal announced it’s acquiring Color Wow, the haircare brand recognized for innovative products to protect colored hair, touch up...

The Anti-Trend Philosophy That Turned Nearly 30-Year-Old OSEA Malibu Into An Overnight Success

OSEA Malibu turns 30 years old next year, but its business rooted in seaweed-powered skincare, sustainability and expert-led entrepreneurship has never been more current.  Launched by spa director-turned-founder Jenefer Palmer and scaled...