Elise Minton Tabin
Elevated Hand Care Brand Paume Enters 700 Ulta Beauty Stores, Reaches Profitability
Solidifying itself as a major player in the hand care space four years after its launch, Paume has rolled out to 700 Ulta Beauty stores and hit its first month surpassing roughly $713,000 in sales. Although Paume...
Irreverent Brand Laurel Bath House Is Minting Millions Making Men Smell Better
David Teitelbaum, co-founder and CEO of clean fragrance and personal care brand Laurel Bath House, is on a mission to make men better—or at a minimum smell better. He says, “I want to own the bathroom space...
TikTok-Favorite Hair Accessories Brand Sleepy Tie Enters Ulta Beauty After Initially Staving Off Retail
After hashtag #sleepytie crossed 200 million TikTok views, Sleepy Tie, the brand behind the viral hair-preserving satin double scrunchie that protects and prolongs blowouts, has made its retail debut at Ulta Beauty. Sleepy Tie...
Multimillion-Dollar TikTok Sensation BossUp Cosmetics Diversifies Its Business
After joining TikTok in 2019, BossUp Cosmetics exploded on the platform in the last two years when celebrities and influencers such as Meghan Trainor, Bretman Rock, Mikayla Nogueira and James Charles purchased and reviewed its...
New Brand Amoureux Doesn’t Believe Products For Sensitive Skin Have To Be Boring
Jeanine Mojum has struggled with highly sensitive skin since childhood, but it became practically intolerable in her early 20s when she was diagnosed with polycystic ovary syndrome and stressed from working 100 hours per week in...
Off-Price Retail Treasure Hunts Fuel TikTok Beauty Content And Sales
When Brianna Roman, a content creator and busy mom who admittedly shops too much, took a quick trip to T.J. Maxx in August, she uncovered products from several of beauty’s leading brands—Milk Makeup, Glossier, Anastasia Beverly...
Inside The Minds Of Beauty’s Dupe Culturistas And Emerging Counterculturists
Any consumer with enough credit or money stowed away—or the guile to convince others to unload their bank accounts—can buy an expensive beauty product, but not any consumer can find a great duplicate of that product...
