Elise Minton Tabin
TikTok-Favorite Hair Accessories Brand Sleepy Tie Enters Ulta Beauty After Initially Staving Off Retail
After hashtag #sleepytie crossed 200 million TikTok views, Sleepy Tie, the brand behind the viral hair-preserving satin double scrunchie that protects and prolongs blowouts, has made its retail debut at Ulta Beauty. Sleepy Tie...
Multimillion-Dollar TikTok Sensation BossUp Cosmetics Diversifies Its Business
After joining TikTok in 2019, BossUp Cosmetics exploded on the platform in the last two years when celebrities and influencers such as Meghan Trainor, Bretman Rock, Mikayla Nogueira and James Charles purchased and reviewed its...
New Brand Amoureux Doesn’t Believe Products For Sensitive Skin Have To Be Boring
Jeanine Mojum has struggled with highly sensitive skin since childhood, but it became practically intolerable in her early 20s when she was diagnosed with polycystic ovary syndrome and stressed from working 100 hours per week in...
Off-Price Retail Treasure Hunts Fuel TikTok Beauty Content And Sales
When Brianna Roman, a content creator and busy mom who admittedly shops too much, took a quick trip to T.J. Maxx in August, she uncovered products from several of beauty’s leading brands—Milk Makeup, Glossier, Anastasia Beverly...
Inside The Minds Of Beauty’s Dupe Culturistas And Emerging Counterculturists
Any consumer with enough credit or money stowed away—or the guile to convince others to unload their bank accounts—can buy an expensive beauty product, but not any consumer can find a great duplicate of that product...
How Beacon Award Winner Sisterwould Hit Six Figures With A Minimal Marketing Budget
When sister-in-laws Rina Gocaj-Bekiri and Floriye Elmazi couldn’t find hair products that catered to pressing condition-based concerns, such as dandruff, psoriasis, alopecia, hair loss and the effects of chemotherapy on hair, they decided to combine their passions for...
How Kahina Giving Beauty Unexpectedly Found Success In China
While indie beauty has been tough in the United States, Kahina Giving Beauty has ventured abroad, specifically to China, for growth. The 16-year-old clean skincare brand centered on fair-trade argan oil extracted by Berber women in Morocco...
