Andrea Polk Went From Losing Her Job To Placing Her Brand Solo Noir At Walmart And More Retailers

Losing her job was the push Andrea Polk needed to start not just one, but two thriving brands. In October 2012, Polk was working in marketing sales with a side gig developing a men’s personal care collection. She...

With Evme, An Allergist Wants To Build A Next-Gen Allergen-Free Brand

Beauty retailers’ physical and virtual shelves are overflowing with dermatologist-backed skincare brands, but there are few, if any, created by allergists. With research showing as high as 71% of the population has sensitive skin, Anjuli Mehrotra, an MIT-...

Rejecting A Retailer For Sustainability Reasons Was A Big Win For Haircare Brand Flora Flora

Saying no to a retail chain produced big results for Flora Flora. Just after the plastic-free haircare brand’s first year in business, founder Sarah Cloes was approached by a national retailer with hundreds of doors. She turned...

Pursuing An Atypical Approach To Multichannel Distribution, Conscious Coconut Lands At 600 Whole Foods Stores

Conscious Coconut founder Danielle Conte has her own take on distribution—and it just landed her brand in 600 Whole Foods stores across the United States. Landing in Whole Foods and retailers like it weren’t part of Conte’s...

All The Costs Emerging Beauty Brands Should Be Aware Of Before Entering Big Retail

The euphoria of scoring an order from a big-box retailer can quickly fade when reality sets in. Advice from those who’ve been there to emerging brand founders: Don’t count on making money in your first few years and...

Despite Omicron, Beauty Service Providers Forecast A Major Recovery Ahead

For a beauty services sector on an uphill trajectory prior to Omicron, the highly contagious variant is viewed as a setback, albeit one that brings enormous suffering, on the road to revival. Although rampant, the diminished severity of...

Unpacking The Future Of The Subscription Beauty Box Business

The beauty subscription box business boomed last year after the pandemic spread worldwide. With stores closed and people hunkered down in quarantine, home delivery of beauty products became a crucial vehicle for sampling. FabFitFun’s 2020 revenues soared...