Supply Chain Chaos Looks Like It Will Make The Holiday Season Less Bright For Beauty Brands—And Continue Into 2022

Kinks in the supply chain continue to hamstring the beauty industry, bringing delayed launches, reworked production schedules, expensive air freight, threat of higher prices, squeezed margins and the potential of holiday shortages with them. Alicia Yoon, founder and...

Hyperpigmentation Doesn’t Just Occur On The Face. Forgotten Skincare Tackles Its Presence On The Body.

Avocado pits seeded the idea for Forgotten Skincare. Alex Pottash, who grew up with entrepreneurial parents and was always drawn to launching a business, sought to reconstruct DIY grounded avocado pit body scrubs her mom used to...

Can Celebrity Beauty Brands Today Escape Pitfalls That Led To The Great Celebrity Fragrance Bust Of The 2010s?

It seems to be a daily occurrence that a known personality jumps into the beauty ring with a fragrance, skincare or cosmetics line. Last week, Jennifer Aniston revealed her new haircare brand LolaVie. Ariana Grande’s R.E.M. Beauty...

A Whiff Of What’s Happened And To Come In The Fragrance Category

Gucci’s The Alchemist’s Garden A Chant for the Nymph, Tom Ford’s Black Orchid Parfum and Arquiste’s Misfit were among the winners of this year’s The Fragrance Foundation awards held virtually on June 10. The notes in the...

Verb (Re)Enters Ulta Beauty Ready For Action

Riding powerful tailwinds from a 91% year-over-year sales gain to date in 2021, Verb Hair Care is ready to enter Ulta Beauty. The 10-year-old brand went live on Ulta’s website early in May along with endcaps in...

Forget Luxury: Value Retail Is Where The Beauty Boom Lives

Manny MUA, aka makeup artist Manuel Gutierrez, was downright giddy making his way to Dollar General, a store he had never previously visited, for a recent beauty haul. When he entered, he was pleasantly surprised to see...

Camille Rose Responds To Customer Demand By Launching At Ulta Beauty

Ulta Beauty is listening to its shoppers, and Camille Rose founder Janell Stephens is answering. Out of thousands and thousands of brands the specialty beauty retail chain doesn’t carry, the haircare brand has been one of the...