Rite Aid’s Revamp And Drugstores’ Drive To Recapture Market Share In The Beauty Category

Earlier this month, Rite Aid revealed its Store of the Future look in two doors that include a wellness-focused beauty department loaded with indie brands. The better-for-you assortment marks the latest beauty format by a drugstore retailer that’s...

Halloween Could Be Spooky For Beauty This Year

The beauty industry is looking for new ideas to scare up Halloween sales this year. Although Halloween doesn’t have the sales kick of other holidays, it’s a crucial social media magnifier for makeup brands as customers and influencers...

Can Iconic London’s American Invasion Lift Makeup Sales?

The slowdown in makeup sales doesn’t deflate Selma Terzic’s outlook. In fact, the CEO of Iconic London hopes to ignite a resurgence of cosmetics sales in the United States as she expands the brand stateside. Iconic London...

Young King Makes Sure Black Boys Aren’t Left Out Of The Textured Haircare Segment

Black boys have textured hair, too. Even with all the innovation over the past several years in the textured haircare segment, Cora Miller couldn’t find products for the curly tresses that began sprouting from her son Kade’s head...

A $250 Serum For Twentysomethings? Revolve Says Absolutely And Brings In Pricy Scientific Brand Heraux

When Revolve was looking to extend its skincare offering for trend-savvy gen Z and millennial customers, the online fashion retailer selected Heraux’s $250 Molecular Anti-Inflammaging Serum. At first blush, a pricy anti-aging product doesn’t seem as...

What’s The Next Carol’s Daughter?

The confluence of COVID-19 and the Black Lives Matter movement has accelerated emerging multicultural haircare brands’ march against multinational conglomerates that have dominated the category for decades. Inspired by entrepreneurs like Madam C. J. Walker, the self-made millionaire...

How Luna Bronze Responded To Logistical Setbacks When Sales Spiked Amid The Pandemic

When the world was forced inside, Rhiannon Hall and Maddy Balderson didn’t know what to expect. Their 5-year-old Australian self-tanning brand Luna Bronze had been gaining steam before the pandemic with distribution at Mecca, Cult Beauty, Niche...