Faye Brookman
Can Masstige Beauty Keep Its Mojo?
Like the middle child, masstige beauty has historically been overlooked. It doesn’t have the status or margin cushion of prestige nor the volume or value proposition of mass. In recent months and years, though, the mid-tier segment has...
Design Studio Otherway Launches Thix To Go After The Hair Loss Prevention Market
In a prestige haircare market that’s growing—specifically 11% in the first quarter in the United States, according to market research firm Circana—products addressing hair loss and thinning strands are energizing sales. Those trends aren’t lost on Stuart...
The Most Important Beauty Deals Of The Past Decade
In late 2012, L’Oréal’s purchase of Urban Decay for an estimated $340 million kicked off a frantic decade of beauty acquisitions that have upended the beauty market. Before the French conglomerate snapped up the groundbreaking cosmetics...
Andrea Polk Went From Losing Her Job To Placing Her Brand Solo Noir At Walmart And More Retailers
Losing her job was the push Andrea Polk needed to start not just one, but two thriving brands. In October 2012, Polk was working in marketing sales with a side gig developing a men’s personal care collection. She...
With Evme, An Allergist Wants To Build A Next-Gen Allergen-Free Brand
Beauty retailers’ physical and virtual shelves are overflowing with dermatologist-backed skincare brands, but there are few, if any, created by allergists. With research showing as high as 71% of the population has sensitive skin, Anjuli Mehrotra, an MIT-...
Rejecting A Retailer For Sustainability Reasons Was A Big Win For Haircare Brand Flora Flora
Saying no to a retail chain produced big results for Flora Flora. Just after the plastic-free haircare brand’s first year in business, founder Sarah Cloes was approached by a national retailer with hundreds of doors. She turned...
Pursuing An Atypical Approach To Multichannel Distribution, Conscious Coconut Lands At 600 Whole Foods Stores
Conscious Coconut founder Danielle Conte has her own take on distribution—and it just landed her brand in 600 Whole Foods stores across the United States. Landing in Whole Foods and retailers like it weren’t part of Conte’s...
