Why Sarah Otto Went Back To The Drawing Board To Reimagine Her Dream Skincare Brand
Sometimes you have to start over, even when you just started. After working in dermatology for six years as a nurse practitioner, Sarah Otto identified what she thought was a gaping hole in the skincare segment. “People came into the office with common skin issues, but they couldn’t find a concise product line incorporating ...
Sons And Daughters Aren’t Purchasing Beauty Products For Mother’s Day. What Should The Beauty Industry Do?
Americans are forecast to spend a record $25 billion on Mother’s Day purchases. That’s up from $23.1 billion last year, according to an annual survey from the National Retail Federation. On average, people plan to shell out $196 for their moms, a splurge compared to the $180 they devoted to her last year. ...
The Men’s Market Looks Downright Glowy (Hint: Male Face Masking Is Involved)
After leaving the stuffy finance sector a year ago for a more informal office environment at WeWork, where he’s senior sales associate, handsome trainer on the side Michael Taylor shaves only once every 10 days. “When I shave too often, I get a bad razor burn. I also like rocking some facial hair,” he ...
Is An Indie Beauty Brand Versus Private Label Showdown In The Offing?
Could the explosion of private-label beauty brands threaten the growth of indies in the beauty industry? It’s hard to overlook the muscle both physical and online retailers are putting behind in-house brands to boost margins and build loyalty. Among the recent launches are Amazon’s Belei, QVC’s Carmindy Beauty in conjunction Batallure Beauty, Saks ...
Why Small Beauty Brands Mean So Much To Mass-Market Stores Right Now
Indie beauty brands haven’t just had a significant impact on the prestige and direct-to-consumer segments. At the nation’s mass-market stores, they’ve nudged out legacy brands to score prime real estate. Without indie beauty brands injected into the merchandise mix over the last two years, beauty sales at drugstores and discount retailers would have been ...
Ellie Bianca’s Three-Year Journey To Launching At Its Dream Retail Partner
Evelyne Nyairo’s first trip to the Canadian Health Food Association’s trade show three years ago was an eye opener. “I sat there with my one oil and all the retailers walked by,” recalls Nyairo, who was hoping the exposure would net business for her fledgling brand Ellie Bianca. The intrepid entrepreneur returned the ...
New Skincare Brand Aethera Offers A Gateway To Cannabis Beauty
CBD is all the rage, but there are consumers afraid to take the plunge. Enter Aethera Beauty, a new line launched on Amazon featuring cannabis sativa, also known as hemp seed oil. It’s beginning with a trio of products priced from $30 to $45 that combines the hemp seed oil with ingredients from ...