Faye Brookman
Mass Beauty Has Momentum. Can It Maintain It?
Beleaguered American consumers are cutting back across categories to manage escalating costs for gas, housing, groceries and healthcare, but beauty spending is holding up. For mass-market brands and retailers, that durability presents a clear...
After Sales Dip, Eco-Conscious Haircare Brand Flora Flora Lands Nationwide Whole Foods Rollout
Flora Flora Co. is rolling out to about 370 Whole Foods Market stores nationwide, and sales for the sustainable haircare company founded in 2021 are on an upward trajectory for 2026. It’s a scenario founder Sarah Cloes...
The Great Drugstore Contraction’s Surprising Upside For Emerging Beauty Brands
Almost a third of pharmacies in the United States closed between 2010 and 2020, according to a recent article in the journal Health Affairs, and retail analytics firm RetailStat estimates there were 3,000...
Can Masstige Beauty Keep Its Mojo?
Like the middle child, masstige beauty has historically been overlooked. It doesn’t have the status or margin cushion of prestige nor the volume or value proposition of mass. In recent months and years, though, the mid-tier segment has...
Design Studio Otherway Launches Thix To Go After The Hair Loss Prevention Market
In a prestige haircare market that’s growing—specifically 11% in the first quarter in the United States, according to market research firm Circana—products addressing hair loss and thinning strands are energizing sales. Those trends aren’t lost on Stuart...
The Most Important Beauty Deals Of The Past Decade
In late 2012, L’Oréal’s purchase of Urban Decay for an estimated $340 million kicked off a frantic decade of beauty acquisitions that have upended the beauty market. Before the French conglomerate snapped up the groundbreaking cosmetics...
Andrea Polk Went From Losing Her Job To Placing Her Brand Solo Noir At Walmart And More Retailers
Losing her job was the push Andrea Polk needed to start not just one, but two thriving brands. In October 2012, Polk was working in marketing sales with a side gig developing a men’s personal care collection. She...
