Jane Carlson
RemCal Insights Founder Rachel Martin Identifies Four Consumer Insights Research Issues To Be Aware Of
Clarifying the emotional motivations behind purchases (or the absence of them), consumer insights help brands, retailers and investors make informed decisions by presenting them with an understanding of who customers are, the relationships they have with...
Adit Retailer Spotlight: CEO Oliver Garfield On What Makes A Beauty Brand Successful At Cos Bar
Since its inception in 1976, Cos Bar has been creating an elevated experience for its clientele by selecting standout products and cultivating close relationships with its shoppers through its in-store teams. The intentional and personalized approach to...
Beauty Independent Unveils 2021 Beacon Awards Nominees
The 2021 Beacon Awards is shining a light on 115 outstanding nominees across 24 categories in beauty, wellness and personal care. For the second annual beauty awards programs spearheaded by Beauty Independent, the publication...
Five Of The Most Common Pieces Of Feedback Beauty Brands Receive From Retailers
In initial meetings with retailers, beauty brands rarely check every box buyers are looking for. Rather than feel discouraged, brand founders should be open to receiving critical feedback and making adjustments.
The Fundamentals Of Upcycled Ingredients In Beauty Products
Earlier this year, Mintel declared “beauty eco-lution” the next evolution of clean beauty. The market research firm explained that the trend marries ethics with safety to cater to conscious consumers reevaluating their...
Paula’s Choice, BH Cosmetics And Vella Bioscience CMOs On Their Brands’ Marketing Priorities
Marketing has been reshaped in recent years thanks to the rise of social media and the powerful shift toward digital commerce. No matter whether a beauty brand is centered on direct-to-consumer distribution and...
Five Things Beauty Brands Need To Understand To Develop A China Strategy
For beauty brands, China isn’t an ancillary market, but a primary opportunity that requires a tailored strategy. The beauty industry in the enormous country is outpacing its competition and set to...
