Modicum Introduces Skincare Line For People Being Treated For Or Recovering From Cancer

Singer and Modicum Essential Skin Care founder Monica Behan began writing songs when she was 7 years old. By her 20s, she was touring the country, and she still performs locally in her home state of New...

The Forces Behind SkinSpirit, Ever/Body And Vspot On The State Of The Med Spa Industry

Characterized by the BBC and Business of Fashion as the “Zoom boom,” med spas are noticing people flocking to their services to remedy what they perceive as problems with the faces they’re staring at all day...

How Beauty Brands And Specialty E-Tailers Can Win In An Online Environment Dominated By Amazon

Although Amazon’s early pandemic reign over commerce appears to be fading a bit, its influence on digital shopping habits remains pervasive. In order to resonate with and reach shoppers in an online environment with such a massive player,...

What Niche Beauty E-Tailers Are Interested In Adding To Their Assortments Right Now

As the pandemic cloistered people in their homes last year, online sales of beauty products surged 51%, according to data management platform 1010data. In a beauty industry long characterized by the centrality of physical retail, the e-commerce...

Secret Skin’s Anisha Oberoi On Growing A Clean Beauty E-Tailer In The Middle East

When Anisha Oberoi launched Secret Skin, a clean-beauty e-tailer based in Dubai, she told Beauty Independent, “We have to fail fast and scale fast to see what kind of e-commerce will work in this region. I...

The Many Responsibilities Of The Modern Beauty Brand Marketer

Contemporary beauty CMOs have expansive responsibilities. They have to be plugged in to data, social media trends, and consumer preferences for principles, promotions and products all while grasping foundational elements of brand building. To explore how CMOs balance...

Saalt Is Using Sustainable Period Care To Fight Poverty In Developing Countries

Cherie Hoeger, CEO and co-founder of period cup and underwear brand Saalt, winner of a 2021 Beacon Award for philanthropy, likes to present women with a hypothetical situation. “Let’s say you started your period today or maybe...