Jenny Berg
The Forces Behind SkinSpirit, Ever/Body And Vspot On The State Of The Med Spa Industry
Characterized by the BBC and Business of Fashion as the “Zoom boom,” med spas are noticing people flocking to their services to remedy what they perceive as problems with the faces they’re staring at all day...
How Beauty Brands And Specialty E-Tailers Can Win In An Online Environment Dominated By Amazon
Although Amazon’s early pandemic reign over commerce appears to be fading a bit, its influence on digital shopping habits remains pervasive. In order to resonate with and reach shoppers in an online environment with such a massive player,...
What Niche Beauty E-Tailers Are Interested In Adding To Their Assortments Right Now
As the pandemic cloistered people in their homes last year, online sales of beauty products surged 51%, according to data management platform 1010data. In a beauty industry long characterized by the centrality of physical retail, the e-commerce...
Secret Skin’s Anisha Oberoi On Growing A Clean Beauty E-Tailer In The Middle East
When Anisha Oberoi launched Secret Skin, a clean-beauty e-tailer based in Dubai, she told Beauty Independent, “We have to fail fast and scale fast to see what kind of e-commerce will work in this region. I...
The Many Responsibilities Of The Modern Beauty Brand Marketer
Contemporary beauty CMOs have expansive responsibilities. They have to be plugged in to data, social media trends, and consumer preferences for principles, promotions and products all while grasping foundational elements of brand building. To explore how CMOs balance...
Saalt Is Using Sustainable Period Care To Fight Poverty In Developing Countries
Cherie Hoeger, CEO and co-founder of period cup and underwear brand Saalt, winner of a 2021 Beacon Award for philanthropy, likes to present women with a hypothetical situation. “Let’s say you started your period today or maybe...
What’s Behind The Great Beauty Retail Shakeup
A massive retail reshuffling is restructuring the beauty industry as new alliances form through acquisitions and strategic partnerships. Retail deals have taken a variety of shapes. With digital poised to capture a larger and larger share of consumer...
