Luxury Brand Furtuna Skin Carefully Crafts Clean Skincare With Ingredients From Sicily

As the clean beauty market expands, so does the niche of farm-to-face brands. The latest to the niche arrives this month with the launch of Furtuna Skin, a brand developed by Californians, but rooted in Italy. Similar...

A Glance Inside Grove Collaborative’s New Clean Beauty Concept Roven

Darby Smart co-founder Nicole Farb knows a thing or two about cultivating a community. A glance at the former investment banker’s track record shows she helped to attract 5 million viewers to the online DIY destination and, then,...

Thin Wild Mercury Makes Perfumes To Wear While You’re Listening To Bob Dylan And Van Morrison Records

When Thin Wild Mercury co-founder Cathleen Cardinali goes to her perfume lab in Los Angeles, she has perhaps one of the shortest commutes in history. An L-shaped nook measuring about 18 square feet extends from her apartment’s...

Skillful Product Selection And Cool Design Make New Melbourne Clean Beauty Shop Saint Francis Place Stand Out

Grace Lim, a trained architect navigating a new career as co-founder of clean beauty retailer Saint Francis Place, is honing her skills as a globetrotting product detective. “We’re like ghost buyers,” says Lim, an American who grew...

Lemon Laine’s Formula For Growing Its Clean Beauty and Wellness Concept: Community, Customization And Caches Of Testers

When Laura Lemon opened clean beauty shop Lemon Laine in Nashville two years ago, she followed in the footsteps of her great-grandparents who owned a general store in Oklahoma. Raised in Tulsa and married to Alabaman Evan Lenoir,...

A New Department Store Narrative: Story Launches Inside Macy’s With A Rainbow Of Color And Wide Array Of Indie Brands

Stepping out of the bright sunlight into Macy’s at South Coast Plaza in Costa Mesa, Calif., a rainbow of eclectic products never before offered at the retailer is a surprise to shoppers expecting the standard department store selection....

Dose Of Colors Celebrates Minnie Mouse Collection, Looks Forward To Complexion Product Launch

Dose of Colors founder Anna Petrosian has plenty to celebrate as she nears the sixth anniversary of her cult-favorite cosmetics brand. On the heels of stepping into the big leagues with its Disney collaboration, the makeup artist-turned-entrepreneur...