Elcie Cosmetics Expands Internationally With Beauty Bay Partnership

Elcie Cosmetics, a favorite of social media influencers, is influencing the beauty market on the world stage. The brand has made its international debut on Beauty Bay, which bills itself as U.K.’s largest independent online retailer...

Bumpcology Is Building Sales By Going After Body Hair That’s Gone Awry

In more than 13 years as a waxing specialist, Tiffany Piggee has become familiar with hair in every crevice of the human body. When one is twisted in the wrong direction, the self-proclaimed jedi waxstar whips out her...

Rodial’s Maria Hatzistefanis Reveals How Snakes, Bees And Dragons Fueled Her Brand’s Success

Maria Hatzistefanis isn’t peddling snake oil. Taking advantage of surprising ingredients, The Rodial Group founder and CEO peddles skincare products with syn-ake dipeptide, bee venom, dragon’s blood, diamond powder and gold. A skilled marketer whose career path had...

Mermaids And Natural Ingredients Are Much More Than Merely Trends To The Founder Of Captain Blankenship

Like an acrophobe becoming a helicopter pilot, Jana Blankenship overcame fragrance sensitivity to build the beauty brand Captain Blankenship. The trick to surmounting her scent incompatibility was switching from synthetic to natural ingredients. Captain Blankenship aims to...