Pause Well-Aging Founder Rochelle Weitzner’s Take On The Right Way For A Beauty Brand To Talk About Menopause

After Estée Laundry posted about Korres’s White Pine Meno-Reverse last week, the anonymous Instagram account’s followers quickly reacted to the skincare brand’s anti-aging positioning and its suggestion that the new line would negate the effects of menopause...

How Bésame Cosmetics Harkens Back 100 Years To Create A Contemporary Brand

Bésame Cosmetics looks back to forge ahead. The prestige vintage-inspired brand started in 2004 with a red lipstick that evoked the 1920s, and has since revived the century-old Cake Mascara concept and cream rouge from 1938 before...

Kosas On The Rise: The Clean Beauty Brand Secures Series B Funding

Is Sheena Yaitanes the Estée Lauder of our age? A lot of investors think so. In fact, enough think so that her brand Kosas has reeled in a series B funding round led by Erewhon, Califia Farms and...

Kreyol Essence Scores A Deal On “Shark Tank” And National Rollout At Ulta Beauty

Yve-Car Momperousse, who started Kreyol Essence in 2014 with her husband Stephane Jean-Baptiste, wasn’t going to leave “Shark Tank” without a deal. That doesn’t mean she would take just any deal. In an episode of the ABC...

Beloved DTC Brand Jordan Samuel Skin Will Soon Sell Beyond Its Website

Cult-favorite skincare brand Jordan Samuel Skin is heading to British e-tailer Cult Beauty. The launch marks the direct-to-consumer specialist’s first major distribution push beyond its website. Jordan Samuel Skin’s Cult Beauty presence will allow customers from around...

Made With A Mission Is On A Mission To Build The Businesses Of Artisanal Beauty Companies

Three years into Laura Cameron’s socially-conscious company Made With A Mission, she was ready to quit. Constructed from old wine bottles, its distinct candles had been sold at Anthropologie, Walmart and HSN, but Cameron felt it wasn’t...

Goop-Approved Clean Deodorant Brand Type:A Heads To The Mass Market With A Target Rollout

Target shoppers now have a new aluminum-free deodorant to try. Type:A is rolling out to 1,580 of the big-box retailer’s locations in endcaps featuring clean products this month before hitting women’s deodorant aisles next month. With sales...