Rachel Brown
For New Clean Brand Eighth Aura, Skincare Goes Far Beneath The Surface
Brie Wilde started developing her brand Eighth Aura three years ago, but it was only when her severe asthma led to hospitalization in January that her concept for it crystallized. “It wasn’t just the physical that was...
LOLI Beauty’s Tina Hedges On The Surprising Results Of A Product Recall, Consumers’ Soaring Interest In Sustainability And Confronting Ageism
A zero-waste beauty brand requires much more than zero effort to create. Tina Hedges investigated countless varieties of plastic, aluminum, paper and glass packaging before choosing her zero-waste beauty brand LOLI Beauty’s food-grade glass yogurt jars, and...
Cool And Clean From The Start, TMF Rebrands To Be Affordable And Colorful, Too
Sometimes you have to pause to reset. Eight months ago, Jill Chambers notified the roughly 35 retailers carrying her Australian clean makeup brand TMF that she would stop selling products to them until it reemerged with an...
Consumers Are Demanding Greater Transparency From Beauty Brands. What Does That Really Mean?
“Accessibility and transparency build trust,” declared Hilary Duff’s character Kelsey Peters in a pitch to investors during a recent episode of the TV Land show “Younger” called “It’s All About The Money, Honey.” She was talking about posting...
Evereden Has A Long-Term Vision To Be The Standard-Bearer For Family Skincare
When people have children, they generally aren’t focused on the preponderance of their children’s lives that will filled by adulthood. The same goes for brand founders. They often focus on the launch stage to the detriment of their...
Ceramiracle Appoints Former P&G And Coty Exec Derek Bowen President As It Builds Its Global Presence
Since Ceramiracle launched in 2016, creator Eugene He had been looking for an executive to join his inside-out skincare brand that has extensive experience in beauty products and supplements, and a willingness to work for a startup....
Eight Key Insights From The Beauty Investors At BeautyX Capital Summit
If money were easy, the more than 120 attendees at the two-day entrepreneurial education conference BeautyX Capital Summit last week in New York would have walked away with big checks from the seed investors to strategic buyers...
