Rachel Brown
New E-tailer Verishop’s Beauty Selection Is Starting With Upscale Clean Brands Before Broadening Its Reach
It may take an ex-Amazon executive to pull off a feat Amazon hasn’t been able to accomplish: assembling an online selection of upscale beauty brands rivaling the world’s best department stores. Verishop, the new multi-category e-commerce concept...
Amazon Wants To Become The World’s Biggest Online Beauty Supply Store. Are Traditional Beauty Supply Stores Doomed?
Beauty supply stores have been under siege. Anchored by large operator Sally Beauty Holdings and proliferated across the country by thousands of independently-owned businesses, the segment catering to salon and spa professionals has weathered diversion of its...
Olive Oil Skincare And Body Care Is Going Big With Olive + M’s Launch At Target
Olive + M founder Mariska Nicholson has sought to get her olive oil-fueled clean skincare and body care brand in front of a large audience since its launch four years ago. Now, she’s doing it. Next month,
How The Feel Of A Beauty Product Helps Or Hurts The Consumer Experience
In our highly visual society, sometimes beauty brands ignore the other senses. Lorraine Dallmeier, director of Formula Botanica, an organic cosmetic science online learning platform, warns beauty entrepreneurs not to neglect touch. From the feel of a formula...
SpaRitual’s Enhanced Body Care Packaging Emphasizes Self-Care Rituals And Clean Ingredients
Championing body care as a segment that shouldn’t be relegated to second-class status in the beauty industry, SpaRitual is unveiling a packaging upgrade putting its body care products on par with facial care. The brand’s redesign recognizes...
In A Crowded Hair Growth Market, Collective Laboratories Is Betting Its Upscale, Nature-Driven Approach Will Break Through
When’s the last time you spotted Rogaine proudly displayed in a bathroom? The millions of Americans buying it or similar minoxidil products shove them behind toilet paper and liquid soap in their cabinets or under brushes and...
How Mary Ware’s Pursuit Of A Product To Address Post-Partum Hyperpigmentation Turned Into A Bestselling Turmeric Scrub
Motherhood brings many wonderful things, but there are a few on the not-so-wonderful side. Count Mary Ware’s hyperpigmentation as one of the not-so-wonderful things. “After I had my son, my hormones were going crazy,” she remembers. “I was...
