Rachel Brown
New Makeup Brand LIPP Beauty Builds Custom Lipsticks To Build Women’s Confidence
During the winter of 2015, makeup artist Aleah Rae Dorsey was working at Nordstrom’s beauty department when a customer came in searching for a lipstick in a berry hue that was just so. Dorsey suggested some 30 shades,...
What’s Behind Once-Promising Retailer Beauty Brands’ Struggles?
In early 2014, news broke that Lyn Kirby, former president and CEO of Ulta Beauty, had joined forces with a private equity firm later revealed as TSG Consumer Partners to buy Beauty Brands from advertising magnate Bob...
IBMG And Douglas Partner To Bring Indie Beauty Brands To Europe’s Largest Beauty Retailer
Douglas, a giant of European beauty retail, is taking a serious interest in the little guys. The omnichannel company is partnering with Indie Beauty Media Group, producer of Indie Beauty Expo, on a multifaceted program to...
Lacquerbar Nail Salon Founder Heli Rodriguez Prilliman Is Taking Steps To Rectify The Broken Beauty School System
When Heli Rodriguez Prilliman enrolled at the now defunct San Francisco School of Cosmetology in January 2017 to become a licensed nail technician in anticipation of launching her overtly feminist nail salon concept Lacquerbar, she was shocked...
Aether Beauty Gathers Retail Steam With Launches At Sephora, Neiman Marcus, The Detox Market And More
When someone’s knocking at your door, it can pay to answer it. Aether Beauty went live on the summer solstice with the intent of sticking to a direct-to-consumer model to drive sales, but retailers were clamoring to...
How Kosås And Rami Malek Came Together At The Golden Globes To Provide A Huge Moment For Men’s Makeup
Men have been intrigued by Kosås’s lightweight foundation Tinted Face Oil, but founder Sheena Yaitanes felt the makeup brand had to tell the story of the product’s gender neutrality louder to make serious gains with male consumers. On...
Bolden Enters Target As Part Of A Push Into Multicultural Skincare
Target’s inclusive beauty initiative didn’t end last year. To kick off 2019, the mass market retailer is revving up its multicultural skincare assortment with the addition of brands designed to address the demands of women of color, including...
