Rachel Brown
How L’Oréal And Estée Lauder Are Maneuvering To Seal Indie Brand Deals
Beauty industry whales are trying to figure out how to best catch minnows. L’Oréal and Estée Lauder are adjusting their organizational structures to adroitly identify and acquire rising indie beauty brands, jump on digital innovation in a segment moving...
What Are The Secrets To Successful Fundraising? Investors Provided Clues At BeautyX Capital Summit
The beauty industry isn’t exempt from the power of money. In fact, in an indie beauty landscape littered with new brands, proper funding can set apart the successful from the merely surviving, but tips for how to secure...
This New Australian E-Commerce Destination Wants To Be The Net-a-Porter Of Clean Beauty
Clare McGrowdie, a red carpet, film and television hairdresser and makeup artist for 20 years, has pretty discerning tastes when it comes to where she shops for makeup, haircare and skincare. So, after switching from conventional to natural...
The Persistent Problems Facing Indie Makeup Brands Developing Inclusive Shade Ranges
When 38-year-old LaTrice Moore began to dabble in makeup as a girl, she’d search for foundations that matched her mocha caramel coloring at drugstores and often walked away empty-handed. “A foundation for my shade may have been the...
Shen Beauty And Indie Beauty Media Group Team Up For Expo And E-Commerce Brand Curation
Shen Beauty is joining a diverse slate of retail partnerships struck by Indie Beauty Media Group, the producer of Indie Beauty Expo. An early advocate of indie beauty brands, the retailer provides a boutique...
Built Around Affordability, Seasonality And Star Ingredients, Apto Bursts Onto The Beauty Scene At Urban Outfitters
Apto is combining the concepts of clean beauty and fast fashion with ingredient-driven staple products and seasonal collaborations to intrigue millennial shoppers bombarded by skincare choices. Recently landing at Urban Outfitters, the brand makes a statement with...
Social Media Favorite Jouer’s Circuitous Route To Sephora
Christina Zilber launched Jouer in 2008 with a very clear vision of the retailers she wanted to put it in: Barneys New York, Bergdorf Goodman or Henri Bendel. Henri Bendel bit first, and the prestige cosmetics brand’s...
