Rachel Brown
Aavrani Makes Indian Skincare Rituals Easy By Translating Them Into Four Steps
Aavrani is bringing Indian rituals to women’s everyday skincare routines. The brainchild of Wharton classmates Rooshy Roy and Justin Silver, the new brand is designed to enable busy beauty consumers to experience Indian ingredients such as turmeric,...
Department Stores Are Turning To Indie Beauty Brands, But Should Indie Beauty Brands Turn To Them?
In the late nineties and early aughts as department store beauty sections grappled with declining store traffic and competition from Sephora’s open-sell concept, retailers such as Bloomingdale’s and Macy’s squeezed in then indie brands Smashbox, Urban Decay and...
Brands, Retailers And Influencers React To Alleged Labor Law Violations At An Organic Personal Care Factory
Despite increasing demand for transparency, there remains a veil of secrecy separating beauty consumers from the factories making the beauty products they purchase. When that veil is lifted, the picture can be unsettling as Inside Edition reporting...
On A Mission To Help Breast Cancer Patients, Violets Are Blue Makes Moves At Retail
After being diagnosed with breast cancer in 2011, Cynthia Besteman left behind a lucrative career as a residential real estate broker to enter the beauty industry with a mission to improve women’s skincare and self-care. Now, she’s busy...
Shoppers Sip Champagne And Slather Lip Gloss At The New Elevé Cosmetics Flagship
Elevé Cosmetics is finding bubbly and beauty are a good pair. The three-year-old natural makeup brand has opened a 1,200-square-feet boutique-cum-champagne bar in Austin, Tex., to provide an environment where shoppers can put its high-performance makeup to...
Sahajan Marries Science With Traditional Medicine To Win Over Clean Beauty Customers
Growing up, Lisa Mattam was exposed to Ayurvedic practices, but, in her profession, pharmaceutical procedures were the norm. She decided to merge the two to create Sahajan, a natural skincare brand that has turned to...
Dominic Symes Follows In His Cosmetic Chemist Father’s Footsteps With The Launch Of SkinEscens
At 49-years-old, South African cosmetic chemist Paul Symes died after suffering a massive heart attack, leaving behind two sons and thriving beauty company Justine, which would go on to be acquired by Avon. More than three decades...
