Retailers Get That L.A. Feeling With Los Feliz Botanicals

Los Feliz Botanicals’ laid back SoCal approach to retail expansion is catching on like beach trips on bright sunny days. Not in a rush to put products on every store shelf, married co-founders Josh and...

The Ins And Outs Of Retail Intermediaries With Broker Mia Bell

Retail brokers are unheralded middlemen with the critical, yet underappreciated, task of drumming up sales. Mia Bell, one such broker, argues vociferously that sales shouldn’t be considered a bad word. “People don’t particularly like to do sales,...

Pūrlisse Does Retail Its Own Way (Hint: Not Too Much Of It)

After the recession forced Pūrlisse to retrench from its retail distribution, founder Jennifer Yen smartened up about her skincare brand’s presence in stores. Today, she doesn’t sign off on going into a traditional retailer unless...

Hullosam’s Sammie Kolk Is The Friendliest Influencer On Instagram

When social media is at its best, it introduces the world to relatable personalities the Hollywood machine with its handled shellacked goddesses couldn’t possibly produce. Sammie Kolk is such a personality. Your steadfast bestie with perhaps cooler hair,...

The Indie Beauty Take On Fragrance Ingredient Disclosure

Like many beauty entrepreneurs, Lite + Cycle founder Kristi Head’s penchant for design and love for quality products influenced her decision to launch a brand. Unlike many beauty entrepreneurs, anger played a role in the...

Sense Of Smell Drives Consumer Experiences At Perfumariē’s Discovery Studio

Perfumariē knows the nose knows. The online-offline concept encourages fragrance shoppers to consider scents at Discovery Studio, a wine bar of sorts for perfume, with their sense of smell before they purchase. The 600-square-foot New York space opening next...

Samudra Squad Could Teach Taylor Swift’s Squad A Few Lessons In Badassery

Social media influencers and celebrities aren’t the be-all and end-all for beauty spokespeople. Samudra Skin & Sea picked its brand ambassadors based on their fearlessness rather than Instagram followers or IMDB credits. Together, the four...