Rachel Brown
This New Brand Wants Makeup Removal To Be As Intentional As Makeup Application
Four years ago, Shaun O’Hollaren and Riley Egan, friends dating back to the early days of their careers when they were trying to make it as talent agents, were catching up with each other during Thanksgiving...
Earth Harbor Readies To Enter Ulta Beauty, Grows Third-Party Manufacturing Business
In 2018, Ali Perry-Hatch started selling Earth Harbor products at farmers’ markets, but she was out to place the brand in much larger distribution. “Right away my sights were on Whole Foods and Ulta,” she...
Selfless By Hyram And Item Beauty By Addison Rae Exit Sephora
Selfless by Hyram and Item Beauty by Addison Rae are departing Sephora. Selfless by Hyram, the brand created by skincare influencer Hyram Yarbro in partnership with The Inkey List, landed...
Incubator Evoq Brand Lab Believes New Brand Cacaye Can Become A Skincare Classic
Cacaye, beauty incubator Evoq Brand Lab’s first brand, was developed to be the opposite of a flash in the pan. It’s starting with three skincare products priced from $42 to $75: CaCay + C Fermented Cleansing Oil,...
10 Ways Beauty Brands Will Take Action This Year, According To Product Developer Robyn Watkins
In 2023, Robyn Watkins foresees the beauty industry moving from intention to attainment. Brands, retailers and consumers won’t just talk about trends or topics that have been percolating for a while, they’ll take steps to address them. If...
Celebrity Hairstylist And Roz Founder Mara Roszak’s Hair Oils Provide The “Foundation For Every Hairstyle”
As as veteran hairstylist for Hollywood’s biggest stars, including Emma Stone, Nicole Kidman, Zoe Saldana, Olivia Wilde and Natalie Portman, Mara Roszak could’ve launched her own brand many years ago, but she waited. She wanted to...
This New Brand Caters To Gen X Consumers With Skin-Loving Makeup
“As I’ve gotten older, I still had the same love of makeup, but my skin changed. I don’t want to have cakey makeup that goes into the wonderful nooks and crannies on my face,” says 50-year-old Patricia Gallardo....
