Rachel Brown
After Diving Into Customer Data, Rthvi Founder Meerika Khanna Pivoted Her Brand To Scalp Care And Specific Ayurvedic Ingredients
A few months before the pandemic, Meerika Khanna launched the brand Earthy Skin Essentials with five Ayurveda-inspired skincare products and a single haircare product, Revitalize, a growth serum with rosemary, bhringraj, amla, nettle and peppermint. After the pandemic...
The Beauty Retail Race For Newness
Between the major retailers in the beauty segment, there’s a fierce arms race raging to secure the hottest beauty brands in the market to appeal to TikTok-obsessed gen Zers and an older cadre of shoppers inspiring the younger...
With New Brand Community Sixty-Six, Former The Inkey List GM Dia Foley Is Out To Streamline Skincare Routines
Dia Foley has had one of the most varied careers in beauty. She’s worked across categories at companies big and small. Starting off as a makeup artist behind department store counters for the likes of Lancôme, she went...
CurlDaze Goes From Social Media To Major Retail With Launches At CVS And Target
Before her brand CurlDaze’s official rollout to nearly 450 CVS locations last month, Robyn Atwater dropped by a CVS store in Inglewood, Calif., and noticed that its Glossy Shine Gel had quickly sold out. “That was...
Isla Beauty Wants To Be The Most Transparent Brand In The Beauty Industry
There’s an inordinate number of beauty experts on TikTok, from dermatologists to cosmetic scientists, deciphering the beauty industry for armchair enthusiasts. Despite the chatter on social media, when Tracy Dubb, co-founder of nearly 6-year-old early-stage investment firm
How Cannuka Strategized For An Exit And Is Broadening Out From CBD
To chronicle Cannuka is to get a glance at the short, eventful history of CBD in the beauty industry. The skincare brand pairing CBD with Manuka honey launched in 2018, the same year the federal Farm Bill legalized...
The Beauty Industry Needs To Do More To Confront Anti-Asian Racism
A year ago, after a wave of racist assaults targeting elderly Asian Americans, we touched base with Asian American and Asian beauty entrepreneurs and executives about what the beauty industry should be doing to show support for...
