Sophia Vilensky
Privé’s Early Motorsports Partnership Illustrates Its Unconventional Playbook
An increasing number of beauty brands have shifted gears to get involved in motorsports. Charlotte Tilbury and Wella announced F1 Academy partnerships in 2024 and 2025, respectively, and E.l.f. Cosmetics became the first beauty brand to serve as...
Under Your Skin Partners With RISE On Beauty Product Assessment For Hormone Safety
Under Your Skin, the Stockholm-based scalp and skincare brand, has partnered with the Research Institutes of Sweden on a toxicological hazard assessment to establish that beauty products are free of endocrine disruptors and safe for...
How Counter’s New Affiliate Model Stacks Up Against Beautycounter’s Direct Sales Setup
It’s official: Beautycounter is back. In a way, at least. While brand devotees are thrilled to see some of their favorite formulas back in stock, the company they’re buying their Countertime
Where Target’s Beauty Buyers Go For Beauty Services
“Your favorite drag queen’s favorite drag queen” was a great catchphrase to get Sasha Colby noticed. Chappell Roan even borrowed it when she called herself “your favorite artist’s favorite artist.” On a similar note,...
Beautycounter Is Returning As Counter After Falling Into Bankruptcy
A little over a year since founder Gregg Renfrew bought Beautycounter out of bankruptcy and three years since it was acquired by private equity firm Carlyle Group at a $1 billion valuation, the brand is coming...
