Yi-Jin Yu
Black Girl Sunscreen Enters Target And Launches A Second Product
Before celebrating its second birthday in October, Black Girl Sunscreen has made it to the beauty retail big leagues. The emerging sun protection brand landed on Target’s website in April before rolling out to select stores a...
New Clean Beauty Brand Wild Grace Combines Ancient Ayurvedic Principles With Modern Minimalist Design
New beauty brand Wild Grace is bringing ancient Ayurvedic principles into the contemporary clean beauty age with minimalist design, and wild and organic botanicals. Its nine-item assortment is categorized by the three doshas guiding Ayurvedic practices that...
“There’s More Than K-Beauty”: Advancing Asian and Asian American Representation In The Post-“Crazy Rich Asians” Era
The complexity of Asian Americans, the fastest-growing demographic segment in the United States, has only begun to be recognized by beauty and fashion brands. “A typical Asian has to have small eyes [or fit] a traditional ‘Mulan’...
O’o Hawaii Takes Flight Globally With A Strong Focus On Asia
When O’o Hawaii launched in April last year, founder Holly Harding wasn’t expecting to sell the brand’s products abroad, at least not so soon. Expectation and actuality aren’t, thankfully in this case, always aligned. The luxury skincare...
Budding British Brand UpCircle Takes Sustainable Beauty To The Next Level
It took a Christmas present and a cup of coffee to jumpstart one of Britain’s most promising sustainable beauty brands. After his wife gave him a French press for the holiday four years ago, William Brightman, co-founder of...
