Brands
The Strategies Behind The Lip Bar’s 40% Growth Despite 30% Drop In Target Sales
Although Target’s sales have slipped this year, The Lip Bar, the largest Black-owned makeup brand the big-box chain carries, is seeing its business head in the opposite direction. This year, it expects sales to be up...
RealSelf’s First Female CEO On The Aesthetics Platform’s Major Makeover And Booking Launch
From eyelid lifts to liposuction, people can explore practically anything done to nip, tuck and needle the body and face on RealSelf, the online aesthetics platform founded in 2006. With more...
Market Leader Evereden Enters Sephora US As Retailer Continues Gen Alpha Push
Evereden is out to be the alpha brand for gen alpha—and it’s taking a leap in that direction with an entrance into Sephora in the United States. The Sephora U.S. launch marks a big milestone in the...
PE-Backed British Wellness Brand Ancient + Brave Launches In The US
Ancient + Brave is braving the American market. The popular British wellness brand known for collagen is launching in the United States today via direct-to-consumer distribution and Amazon following its sales skyrocketing 1,400%...
Madame Lemy Founder Holly Eve Shuts Down Brand To Protect Her Mental Health
In August, Madame Lemy was covered in The New York Times, but it wasn’t for the effectiveness of its natural deodorant body powders and sticks or the uniqueness of its vintage-inspired design. Instead, the brand’s big media...
Italian Trade Agency Partners With Beauty Independent For Beauty Made in Italy Program
Beauty Made in Italy, the signature program of the Italian Trade Agency (ITA), has become a vital bridge for Italian beauty and wellness brands seeking to expand into the United States, the world’s largest beauty...
