Brands
Ritual’s Lindsay Dahl Navigates Deep Political Divides To Find Common Ground On Product Safety
Consumer safety advocate Lindsay Dahl, chief impact officer at Ritual and former head of mission at Beautycounter, starts her new book, “Cleaning House: The Fight to Rid Our Homes of Toxic Chemicals,” with a Target run...
Prioritizing Performance, Gen Z Consumers Name CeraVe, E.l.f. And Rare Beauty Products As Favorites, New Report Finds
CeraVe, E.l.f. Cosmetics and Rare Beauty are behind the products that gen Z shoppers mention most in conversations on consumer insights app Cafeteria as young beauty consumers prioritize product efficacy and purchase across...
How 15-Year-Old Not Your Mother’s Became Teens’ Favorite Haircare Brand
Fifteen years since its launch, Not Your Mother’s is converting a new generation of consumers with social relevance, an influx of product releases, convenience and a value proposition fitting an economic moment characterized by pervasive...
Elevated Hand Care Brand Paume Enters 700 Ulta Beauty Stores, Reaches Profitability
Solidifying itself as a major player in the hand care space four years after its launch, Paume has rolled out to 700 Ulta Beauty stores and hit its first month surpassing roughly $713,000 in sales. Although Paume...
La Roche-Posay Is Making The Biggest Media Impact As Science-Backed Brands Build Buzz
Science-backed beauty brands, including La Roche-Posay and CeraVe, have generated the fastest growing media impact value (MIV) in beauty this year, according to a new report by software and data insights firm Launchmetrics
Pacha Soap Co. Pursues Growth With Rebrand And New Gen Z Line Foxly
When the idea for Pacha Soap Co. took shape in Andrew Vrbas’s dorm room at Hastings College in Nebraska, his mission was clear: foster local economies by ethically sourcing ingredients from some of the world’s most impoverished...
