Brand Report
Can Morphe Execute A Big Comeback?
Two years after Morphe owner Forma Brands emerged from bankruptcy, the brand is returning to form. Available at Ulta Beauty and in direct-to-consumer distribution, its year-to-date sales have increased 33% and comparable-store sales are up a double-digit...
TikTok-Favorite Hair Accessories Brand Sleepy Tie Enters Ulta Beauty After Initially Staving Off Retail
After hashtag #sleepytie crossed 200 million TikTok views, Sleepy Tie, the brand behind the viral hair-preserving satin double scrunchie that protects and prolongs blowouts, has made its retail debut at Ulta Beauty. Sleepy Tie...
“A Sign You Are Innovating”: Mirai Clinical Founder Koko Hayashi On Two “Shark Tank” Appearances With No Deal
Six years after failing to secure a “Shark Tank” deal for app and sleep tape seller Koko Face Yoga, founder Koko Hayashi was back on the ABC pitch contest television program Friday with another business, Mirai...
By Rosie Jane’s Reimagined Every Day Collection Does Status Body Care Without Status Prices
With a reimagined collection, By Rosie Jane is giving high-end body care without high-end prices. Named Every Day, the essential oils-driven masstige collection features the clean fragrance brand’s body care products—Body Wash, Body Milk,...
Katini Skin Launches At Sephora
Katini Skin, which started in luxury skincare with distribution at retailers Neiman Marcus, Bergdorf Goodman and Saks Fifth Avenue, is entering the masstige market with a new Sephora partnership. “We wanted to make sure that we...
The $60M Brand Leading Oral Care’s Wellness Wave
Asked about whether Lumineux is the brand that’s going to lead the oral wellness movement, co-founder and dentist Kourosh Maddahi says, “We are not going to be that brand. We are that brand.” Over a decade ago,...
