Following A Relaunch, Susteau Brings Waterless Haircare To Sephora

Following a total revamp, waterless personal care brand Susteau has sealed a major retail deal.  On April 20, the brand formerly called OWA Haircare will launch waterless haircare products, including $29 Moondust...

Camille Rose Responds To Customer Demand By Launching At Ulta Beauty

Ulta Beauty is listening to its shoppers, and Camille Rose founder Janell Stephens is answering. Out of thousands and thousands of brands the specialty beauty retail chain doesn’t carry, the haircare brand has been one of the...

Luxury Intimate Was Ahead Of Its Time. Now, The World Is Ready And So Is The Brand

Intimate care products aren’t exactly ubiquitous in 2021, but it’s definitely much easier for consumers to find a vulva serum or arousal booster today than it was five years ago, when Slovenia-based brand Luxury...

This New Ultra-Luxe Haircare Brand Swears Sustainability Doesn’t Require Sacrifice

Sabrina Szinay, a third-generation hairdresser whose advertising and red carpet curriculum vitae includes celebrities and brands Winona Ryder, Felicity Jones, Anya Taylor, Chanel, Chloe, Louis Vuitton and Hermes, has tried almost every haircare brand imaginable. When it comes...

Why Exposome Is The Next Skincare Buzzword To Pay Attention To

In the skincare industry, the microbiome is having a moment, but, according to Barbara Paldus, founder of Codex Beauty, everyone will be talking about the exposome next. “It’s the buzzword of the future,” she says. It’s also...

Hairitage By Mindy McKnight Brings New Hair Product Launches To Walmart

Walmart is building out its beauty partnership with Hairitage, a hair products brand by YouTuber Mindy McKnight and Maesa. Industry sources estimate the brand could achieve retail sales of $75 million this year, up from...