Brand Report
Emerging Makeup Brand Meloway Pushes Design Boundaries To Tackle Product Problems
Long before they launched makeup brand Meloway in 2020, brothers Ash and Aiden Kim were enmeshed in the beauty industry because their parents were in the business in South Korea. “We literally learned how to make mascara and...
New Water Conservation-Focused Brand 1Saves20 Strives To Give Consumers Agency In The Fight To Save The Planet
In 2020, not only was the United States hit by the coronavirus pandemic, but California was in the middle of a disastrous draught that intensified wildfires, which burned a record-setting 4.3 million acres across the state....
How Latched And Hooked Became The First Black-Owned Wig Brand On QVC
In 2021, Latched and Hooked founder Tiffini Gatlin received an email from a buyer about featuring her synthetic hair extension and wig brand on QVC, but she didn’t immediately respond yes. “I actually had a lot of...
Kind To Biome, A Tester And Certifier Of Microbiome-Friendly Products, Grows Client Roster
As products claiming to support the skin microbiome proliferate, Kind to Biome is out to separate those that can justify the claim from those that can’t. The Stockholm-based company substantiates whether formulas are...
New Brand Gntl Goes All In On An All-In-One Concept With Multifunctional Product Skin Wash
Skinimalism, multifunctionality and sustainability are coming together in a big way at new brand Gntl. Its only product at launch is Skin Wash, which is priced at $38 for a 33-oz. bio-based recyclable pouch and...
How An Air Force Veteran Got Into Body Care And Landed The Brand Cashmere Moon At J.C. Penney
A United States Air Force veteran, Tisha Ayers is a pro at learning things on the fly. That skill came in handy when she geared up to launch clean body care brand Cashmere Moon in 2021 with...
