Brand Report
Luxury Hair Products Brand Raincry Launches A CBD Line, But Not Because It’s Trendy
Raincry founder Feisal Qureshi didn’t want to create just another beauty product piggybacking on the blazing CBD trend. After launching his luxury hair products line in March 2017 at Saks Fifth Avenue with six stockkeeping units, all...
Sephora Acknowledges Women Don’t Keel Over At 40 By Launching Haircare Brand Better Not Younger
Four days before a meeting with Sephora on March 11, Better Not Younger founder Sonsoles Gonzalez decided to scrap the pitch she’d been preparing for over five weeks. She was going to present a straightforward synopsis of...
This New Gender Barrier-Busting Brand Hones In On The Art Part Of Makeup Artistry
Where Depixym takes makeup, no labels are necessary. The gender barrier-busting brand’s 20 colors are packaged in aluminum tubes that seem as if they should come with an easel and palette—and they sort of do. Each is...
Cosmetica Laboratories Opens A Los Angeles Facility To Boost Its Indie Beauty Business
Cosmetica Laboratories Inc. is making a big play to service indie beauty brands by opening a branch in the Los Angeles suburb Woodland Hills. Kathie Elliot, vice president of sales, marketing and product development for the cosmetics...
New Supplement Brand Eden Takes A Cool, Clear And Comprehensive Approach To Hormone Health
Before nutritionist Katie Fitzgerald started trying to get pregnant eight years ago, she didn’t give too much thought to her hormones. She’d always had regular periods and barely ever even dealt with PMS. Fitzgerald says, “Things just seemed...
This Emerging Brand Incubator Is Tenaciously Going After Gaps In The Beauty And Wellness Market
There are thousands upon thousands of beauty, personal care and wellness brands selling products, but Basis believes there remains plenty of gaps in the market—and the e-commerce brand incubator is out to fill them. Within the last...
