Brand Report
Cleo&Coco Becomes What It Always Was Meant To Be With New Packaging
At the beginning of their brands, some founders aim for packaging that’s right and others for packaging that’s right for right now. Suzannah Raff of Cleo&Coco was in the latter group. She released the brand’s natural deodorants in...
Holly Harding Returns To Beauty With High-End Brand O’o Hawaii And A Healthy Approach
If you had a second crack at a beauty business, what would you do differently? Holly Harding is attempting not to let professional aspirations diminish her wellbeing as she embarks on O’o Hawaii, a premium skincare brand launching...
Kensington Apothecary Takes A Stand Against Facebook And Logs Off The Social Media Network
Kensington Apothecary and Valentina’s Naturals are no longer friends with Facebook. Troubled by its practices, founder Claudia Carey Batz has removed the natural beauty brands from the world’s largest social media platform where they together had...
B-Glowing’s New Cosmetics Brand Targets Gen Xers And Baby Boomers (Almost Everything Else Remains For Millennials)
Lisa King, the 52-year-old founder of e-tailer b-glowing, searched extensively for a high-end makeup brand that celebrated her age, addressed her beauty needs and didn’t depend on tired tropes about cosmetics for older women. Her search came...
Two Years After Grande Cosmetics’ HSN Debut, The Brand Unveils Its Hero Product On The Network
You can finally catch GrandeLASH on the small screen. Following two years of Grande Cosmetics appearances on HSN, the brand’s premier product has landed at the home shopping network. It may seem counterintuitive to delay the launch...
Pearl Butter And CAP Beauty Collide Over Coconut Butters As Concerns About Copying Grow In The Indie Segment
Pearl Butter, a brand that’s made a splash with colorful adaptogenic spreads, asserts retailer CAP Beauty is causing confusion in the marketplace by producing and selling coconut butters resembling the brand’s offerings. Repudiated by CAP Beauty,...
