Brand Report
Sense Of Smell Drives Consumer Experiences At Perfumariē’s Discovery Studio
Perfumariē knows the nose knows. The online-offline concept encourages fragrance shoppers to consider scents at Discovery Studio, a wine bar of sorts for perfume, with their sense of smell before they purchase. The 600-square-foot New York space opening next...
Samudra Squad Could Teach Taylor Swift’s Squad A Few Lessons In Badassery
Social media influencers and celebrities aren’t the be-all and end-all for beauty spokespeople. Samudra Skin & Sea picked its brand ambassadors based on their fearlessness rather than Instagram followers or IMDB credits. Together, the four...
IBE’s Best In Show Awards Return With Even More Categories For Your Consideration
Indie Beauty Expo wrapped up three shows in 2017 with almost 400 exhibitors—up from 230 in 2016—making the annual IBE Best In Show Awards competition fiercer than ever. Nominees have been chosen...
Rising Beauty Brands Land Starring Roles On American Beauty Star
American Beauty Star, the makeup and hair competition premiering Thursday on Lifetime, is turning the spotlight on beauty brands that aren’t television regulars. Instead of L’Oréal, CoverGirl, Dove or Pantene, the show has secured Huda Beauty,...
One Brand Founder Tested Her Makeup’s Staying Power During Her Son’s Delivery And Shared The Results On Social Media
High Endurance Cosmetics founder Ashley Vuu has taken to testing her brand’s sweat-proof products in extreme and personal situations. She’s worn them for pressure-packed business meetings, steamy vegetarian cooking, everyday exercise, marathons and even the birth...
Evio Beauty Group Asks For Your Vote On Its Skincare
In the latest example of the toppling of brand autocracy, Evio Beauty Group is advocating for the enfranchisement of beauty consumers by seeking their votes on its upcoming skincare product. The beauty company behind...
